14 Marketing Tips That Work Part 3
Marketing is never easy, and there are many things you can try that will fail. There are easy things you can do, and there are difficult things you can do, however knowing which ones will work takes a bit of guessing if you don’t know what you are doing. Getting results is the key to marketing success, because if you don’t get results, you’ve just wasted money, right?
Here are some of the best tips we can offer that actually work.
11. Use The Power Of Curiosity
One of the most powerful tips is to use the power of people’s curiosity. Make them think they are missing out on something, and they will be banging down your door to get it. Everyone who communicates with your business is curious in some way, you just need to work out how to convert their curiosity into sales.
12. Stop Using Buzzwords
Using marketing filled with buzzwords will rapidly weaken the success of your message. Be clear and concise to get your message across and people won’t think you’re trying too hard impress them. Fancy words or buzzwords tend to make people cringe, and for good reason. If you want to be taken seriously, use a serious approach. Buzzwords are the opposite of that.
13. Focus On The Right People.
Once again, this comes down to knowing your customers, and knowing your audience for marketing. If you know them, you should know what they want and need, and can target your marketing directly to them. Creating awareness of your products and services is different to targeted marketing campaigns. You need to approach them differently. The best way to achieve ideal focus is by using SEO.
14. Think Outside The Box.
The marketing landscape has changed dramatically in the last 15 years. Back then we didn’t have social media and search engines were very different to what they are now. Currently there are millions upon millions of different ways you can create effective content, but doing it right is where the situation can lose some people. The right creative content may require you to think outside the box from your normal marketing techniques. Video marketing, social media, influencer marketing, crowd sourcing, and even competitions are a constantly evolving foundation for creative marketing strategies.
Check out Part 1 of the 14 marketing tips that work!
Check out Part 2 of the 14 marketing tips that work!