ANGEL BLUE MARKETING
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    • Why You Need High Quality Product Descriptions
    • Signs You Need To Hire a Professional Editor
    • Mastering the Art of SEO Blogging: How to Boost Your Blog's Ranking and Traffic for Financial Success
    • How to Write Great Website Copy
    • Why Quality Copywriting is Essential in 2023
    • Factors That Make a Brand Marketable to Customers
    • How to Enhance Your Content Creation Process in 2023
    • Signs You Need To Hire a Professional Editor
    • Email Automation: Its Benefits and Limitations
    • 5 Essential Tips to Make Product Descriptions that Drive Sales
    • Why Should Your Small Business Use Digital Business Cards
    • Good Content vs Great Content
    • Important Social Media Trends You Need To Know
    • HOW TO CREATE A CONTENT STRATEGY FOR 2023
    • Top 5 Tips To Improve Your Website Content
    • Top 5 Content Writing Tips For 2022
    • Actionable Content Marketing Tips For 2022
    • How SEO And Content Marketing Can Collaborate To Help You Thrive On The Web
    • Why Should Your Small Business Use Digital Business Cards
    • Innovative New Ways to Process Payments for Small Businesses
    • The Four Phases Of A Successful Content Marketing Funnel
    • Covid & Kids: It's NOT "Just A Cold"
    • How To Build Your Social Media Strategy in 2022
    • Finding And Recruiting Marketing Professionals
    • 5 Useful Ways Graphic Design Benefit Your Business
    • How Can Your Business Benefit from E-books
    • 5 AWESOME FREE APPS TO IMPROVE ONLINE BUSINESS EXPOSURE
    • Your New Business Branding Checklist for 2021
    • 14 Marketing Tips That Work Part 3
    • 14 Marketing Tips That Work Part 2
    • 14 Marketing Tips That Work Part 1
    • How To Create Marketing That Actually Sells
    • Is Social Media As Good As It’s Made Out To Be
    • 5 Ways Words Can Sell For You
    • 8 Tips For Building Your Brand Through Web Design
    • How a Better Brand Identity Changes Your Business
    • Best SEO Tools 2018
    • Reconsider Your Website Home Page
    • Foolproof SEO
    • How Can Your Business Benefit From Hiring Remote Workers?
    • 5 Qualities Of Amazing Advertising Material
    • The Importance of Building a Brand
    • Why is content management so important for big business?
    • 5 Things that make a great website
    • How to find a quality web designer
    • Why Create a Business Blog?
    • Social Media Hacks for Small Business
    • Why Grammar Matters in Business
    • Why Do I Need A Good Copywriter
    • HOW SEO BLOGGING WORKS
    • 5 Reasons You Need to Share This Article
    • 5 best SEO blogs
    • Blogging for your business
    • How your web content builds your business
    • What is SEO Content, and how does it benefit my business?
    • Why use Google for research?
    • Using Social Media for your Business
    • Where to find your next blog topic online
    • Why Have Photos On Your Blog
    • Why You Should Use Hashtags
    • Why Get A Professional Writer For Your Website
    • Importance of keywords in web copy
    • Myths about copywriting
    • Quick Tips About Copywriting
    • Why get a copywriter
    • Tips for Marketing Online
    • Cheap vs Quality Copywriting
    • conversational copywriting
    • Top Tips For Success
    • Social Media Marketing, Facebook
    • Why We Love Instagram
    • YouTube for Business
    • Why Choose a Professional Copywriter
    • Benefits of professional editing services
    • What not to do when blogging
    • Twitter for Business
    • What You Must Do When Blogging
    • Where to market your business online
    • What is Copywriting
    • Tips for great web copy
    • How to write a great product review
    • What you must do when blogging
    • Where to find FREE photos for your blog
    • What are the best blog ideas if you can’t think of any
    • What is a freelance copywriter/ Definition of a freelance copywriter
    • What are product reviews
    • What are press releases
    • What are advertorials
    • What are blogs
    • What is an eBook
    • What is a novel
    • What is travel writing
    • What is technical writing
    • How to keep your copy simple
    • How often should you blog
    • How often should you post to social media
    • How to write a great product review
    • How to write a great introduction for your blog
    • How to write a great headline/heading
    • How to find a great freelance writer
    • How to write a great eBook
    • How to get freelance jobs
    • How many people should you follow in Instagram
    • How to get followers on Instagram
    • How to get likes on Facebook
    • How to get followers on Twitter
    • The importance of research in blog writing
    • The importance of a great headline
    • The importance of research in travel writing
    • The importance of hashtags
    • The importance of SEO
    • Difference between serious tone and friendly tone
    • Difference between website copy and social media
    • Difference between Facebook posts vs Twitter posts
    • Difference between product reviews and product descriptions
    • Difference between blogs and articles
    • Difference between fact and fiction
    • Difference between fact and fiction writing
    • 3 tips for great blogs
    • 3 tips for eBook writing
    • 3 tips for Facebook posts
    • 3 tips for Twitter posts
    • 3 tips for Instagram
    • 3 tips for Pinterest
    • 3 tips for YouTube

Factors That Make a Brand Marketable to Customers​


Guest Post/ Image Source

Your brand’s success is not only determined by the quality of the products or services you offer; it’s also about how well you can connect with your target audience.


A brand refers to a name, term, design, symbol, or any other feature that can identify a product or service and distinguish it from other companies. On the other hand, marketing is about creating a positive image and building a connection between the brand and the target audience to drive sales effectively.

There are many factors that contribute to making a brand marketable.  Here are some of the most important ones:
1. Distinctive Brand Voice Brand voice is the company's personality. It should be reflected in everything you do—from how you answer customer service inquiries to the copy on your website to the tone of your social media posts. It makes you more memorable and relatable to your target market as it humanizes your company.

An example of a company with a strong brand voice is Mailchimp. The company's marketing is known for its quirky humor, which makes people more willing to do business with Mailchimp as they perceive it as a fun and friendly brand. 

2. Consistent Visual IdentityYour brand image comprises many elements, including your logo, color scheme, typography, and overall visual identity. You must maintain a consistent visual identity across all channels to ensure that your brand is recognizable no matter where your target audience sees it.

Apple is an excellent company with a strong visual identity. The company's logo, color scheme, and typography are immediately recognizable and consistent across all channels, reflected in everything from its product design to its advertising campaigns.

3. Compelling Story People are drawn to stories. So, sharing your brand's story with your target audience is a great way to connect with them on an emotional level. However, your brand story should be more than just the history of your company. Instead, it should also include the values you stand for and the difference you're making in the world.

Toms, a shoe line company, was founded on the principle of giving back and has built its brand story around this core value. TOMS tells its customers that for every product they purchase, the company will donate a similar product to someone in need. As a result, customers feel good about their purchase and are more likely to become loyal, lifelong fans of the brand.

4.  Clear Target Audience Understanding your target audience is essential to marketing your brand effectively. First, you need to know who you're selling to by considering factors like age, location, gender, interests, and income level. Once you have a clear picture of your target audience, you can start tailoring messaging and visuals that resonate with them. 

For instance, Nike’s marketing efforts focus on athletes and people passionate about fitness and healthy living. This focus allows Nike to create marketing campaigns and products that appeal to its target audience, resulting in higher sales and more loyal customers.

5. Unique Selling Proposition With the vast number of brands and products on the market today, it's more important than ever to have a unique selling proposition— a factor that will make your target audience choose your brand over the competition. It can be anything from a unique product to exceptional customer service to a commitment to sustainability.

IKE’s USP on affordable, stylish, and easy-to-assemble furniture makes it an attractive option for budget-conscious consumers who don't want to sacrifice style. In addition, its commitment to sustainability is another key differentiator that sets the brand apart from its competitors.

6. Strong Online Presence In today's digital age, brands must have a strong online presence. That means setting up a website, being active on social media, and creating a customer-oriented content marketing strategy that will help you to attract and engage potential customers.

Among the companies with a strong online presence are Coca-Cola and Airbnb. Coco-Cola has an active social media presence and a website full of informative articles and videos.  Conversely, Airbnb has an attractive and user-friendly website and a popular blog that covers a wide range of travel-related topics. 

7. Memorable Tagline or Slogan People are bombarded with marketing messages daily, and having a tagline or slogan is a great way to make your brand more memorable. Ideally, your tagline should be short, catchy, and reflective of your brand's personality.

Think of some of the most well-known slogans out there, such as Disney's "The Happiest Place on Earth" or KFC's "Finger-Lickin' Good" These slogans are easy to remember, and they sum up what the brand is all about.

8. Strong Value PropositionValue drives purchase decisions more than any other factor, which is why it's so essential for brands to have a strong value proposition. A value proposition is a statement explaining what benefits customers will receive or what potential pain points will be alleviated from using your product or service. 

Canva, an online design platform, is well-known for its strong value proposition of empowering everyone to design anything and publish anywhere. It offers simple, easy-to-use tools that anyone can use to create beautiful designs, regardless of their experience level. 
​

9. A Solid ReputationA brand's reputation is one of its most important assets. People are more likely to do business with brands that they perceive to be trustworthy, reliable, and ethical. Some ways to build a strong reputation include delivering on your promises, being responsive to customer feedback, and treating your employees well.

There are many companies with solid reputations, but some of the most well-known include   Amazon, which is known for its excellent customer service, and Google, which is trusted by millions of people around the world.
Final ThoughtsEverything from your logo to your online presence can impact the way people perceive your brand. By ensuring that all of your branding elements are strong, you can create a powerful, cohesive brand that will appeal to customers and help you achieve your business goals.

However, branding is not a one-time effort. Instead, it's an ongoing process that should be adapted and updated over time to keep up with the changing needs of your business and your customers.

If you need professional help with your branding, Angel Blue Marketing can assist you. We specialise in creating a website and blog contents that are not only interesting and relevant but also SEO -optimized. 

Get in touch with us today to learn more about how we can help you to build a stronger brand.





Angel Blue Marketing offers copywriting services Australia and worldwide. Specialising in website content writing and blog writing, as well as sales and marketing copywriting; editing; creative design.
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Website by Angel Blue Marketing, 2020
ABN 85 611 330 399
    
  • Home
  • SERVICES
    • Website Content Writing
    • Blog Content Writing
    • Product Descriptions Content Writing
    • eBooks and Newsletters
    • Email Automations
    • Editing Services
    • Design Services
    • Social Media Marketing
    • Content Management Services
  • About
  • Get In Touch
  • Blog
    • Why You Need High Quality Product Descriptions
    • Signs You Need To Hire a Professional Editor
    • Mastering the Art of SEO Blogging: How to Boost Your Blog's Ranking and Traffic for Financial Success
    • How to Write Great Website Copy
    • Why Quality Copywriting is Essential in 2023
    • Factors That Make a Brand Marketable to Customers
    • How to Enhance Your Content Creation Process in 2023
    • Signs You Need To Hire a Professional Editor
    • Email Automation: Its Benefits and Limitations
    • 5 Essential Tips to Make Product Descriptions that Drive Sales
    • Why Should Your Small Business Use Digital Business Cards
    • Good Content vs Great Content
    • Important Social Media Trends You Need To Know
    • HOW TO CREATE A CONTENT STRATEGY FOR 2023
    • Top 5 Tips To Improve Your Website Content
    • Top 5 Content Writing Tips For 2022
    • Actionable Content Marketing Tips For 2022
    • How SEO And Content Marketing Can Collaborate To Help You Thrive On The Web
    • Why Should Your Small Business Use Digital Business Cards
    • Innovative New Ways to Process Payments for Small Businesses
    • The Four Phases Of A Successful Content Marketing Funnel
    • Covid & Kids: It's NOT "Just A Cold"
    • How To Build Your Social Media Strategy in 2022
    • Finding And Recruiting Marketing Professionals
    • 5 Useful Ways Graphic Design Benefit Your Business
    • How Can Your Business Benefit from E-books
    • 5 AWESOME FREE APPS TO IMPROVE ONLINE BUSINESS EXPOSURE
    • Your New Business Branding Checklist for 2021
    • 14 Marketing Tips That Work Part 3
    • 14 Marketing Tips That Work Part 2
    • 14 Marketing Tips That Work Part 1
    • How To Create Marketing That Actually Sells
    • Is Social Media As Good As It’s Made Out To Be
    • 5 Ways Words Can Sell For You
    • 8 Tips For Building Your Brand Through Web Design
    • How a Better Brand Identity Changes Your Business
    • Best SEO Tools 2018
    • Reconsider Your Website Home Page
    • Foolproof SEO
    • How Can Your Business Benefit From Hiring Remote Workers?
    • 5 Qualities Of Amazing Advertising Material
    • The Importance of Building a Brand
    • Why is content management so important for big business?
    • 5 Things that make a great website
    • How to find a quality web designer
    • Why Create a Business Blog?
    • Social Media Hacks for Small Business
    • Why Grammar Matters in Business
    • Why Do I Need A Good Copywriter
    • HOW SEO BLOGGING WORKS
    • 5 Reasons You Need to Share This Article
    • 5 best SEO blogs
    • Blogging for your business
    • How your web content builds your business
    • What is SEO Content, and how does it benefit my business?
    • Why use Google for research?
    • Using Social Media for your Business
    • Where to find your next blog topic online
    • Why Have Photos On Your Blog
    • Why You Should Use Hashtags
    • Why Get A Professional Writer For Your Website
    • Importance of keywords in web copy
    • Myths about copywriting
    • Quick Tips About Copywriting
    • Why get a copywriter
    • Tips for Marketing Online
    • Cheap vs Quality Copywriting
    • conversational copywriting
    • Top Tips For Success
    • Social Media Marketing, Facebook
    • Why We Love Instagram
    • YouTube for Business
    • Why Choose a Professional Copywriter
    • Benefits of professional editing services
    • What not to do when blogging
    • Twitter for Business
    • What You Must Do When Blogging
    • Where to market your business online
    • What is Copywriting
    • Tips for great web copy
    • How to write a great product review
    • What you must do when blogging
    • Where to find FREE photos for your blog
    • What are the best blog ideas if you can’t think of any
    • What is a freelance copywriter/ Definition of a freelance copywriter
    • What are product reviews
    • What are press releases
    • What are advertorials
    • What are blogs
    • What is an eBook
    • What is a novel
    • What is travel writing
    • What is technical writing
    • How to keep your copy simple
    • How often should you blog
    • How often should you post to social media
    • How to write a great product review
    • How to write a great introduction for your blog
    • How to write a great headline/heading
    • How to find a great freelance writer
    • How to write a great eBook
    • How to get freelance jobs
    • How many people should you follow in Instagram
    • How to get followers on Instagram
    • How to get likes on Facebook
    • How to get followers on Twitter
    • The importance of research in blog writing
    • The importance of a great headline
    • The importance of research in travel writing
    • The importance of hashtags
    • The importance of SEO
    • Difference between serious tone and friendly tone
    • Difference between website copy and social media
    • Difference between Facebook posts vs Twitter posts
    • Difference between product reviews and product descriptions
    • Difference between blogs and articles
    • Difference between fact and fiction
    • Difference between fact and fiction writing
    • 3 tips for great blogs
    • 3 tips for eBook writing
    • 3 tips for Facebook posts
    • 3 tips for Twitter posts
    • 3 tips for Instagram
    • 3 tips for Pinterest
    • 3 tips for YouTube