The Foolproof Way To Work Out SEO Keywords
For anyone who isn’t trained at least a little bit in the aspects of Search Engine Optimisation (SEO) finding the right keywords for your business can be quite a difficult task. Identifying the right keywords is crucial to the success of your SEO campaign which is ongoing throughout the life of your website. Trial and error are part of the game, and you can’t succeed unless you first have failed (unless you know what you are doing).
So how do you find the right keywords for your website? How do you find the keywords that will drive traffic to your website, where you will convert the visitors into sales?
There are many ways to do it, and this article will help you achieve better search engine status for your website.
SEO Tools
There are many SEO tools you can purchase that will assist you in finding the right keywords, but often these programs are expensive, and it is almost cheaper to hire someone to do the job for you. Software options include bots called spiders which trawl a specific website (like your competitor sites) to find what keywords they use. There are other tools based on your website that choose what words should be used based on your copy, but these aren’t always the best way to go. There are also google owned tools that assist you to create better websites through your google advertising means, and we all know how expensive that can be. So, there are many options available, but these are not always the best. Check out our blog on “The Best SEO Tools Of 2018” for more details.
Hiring a Professional
Hiring an SEO professional is one of the best ways to get your website pumping. Although it can often be a difficult task finding the right team to do the job for you, once you have the right SEO professional working on your website, you will start to see big changes within the first couple of months. “A couple of months?” I hear you say… yes, SEO does not work immediately. It needs to adjust to the algorithms of the internet, and this takes time. However, your Google ranking will change very quickly in comparison to when you were doing nothing at all. SEO copywriters like us, create new content weekly for your website based on your keywords, to adapt to the ever-changing algorhithms. The new content every week is vital to the growth of your website traffic, and for as little as $25 a week, we can get your website moving.
Using Your Brain
Keywords are just that – they are words that are the key to your website. Keywords are the words that people put into Google to find anything and everything. When someone searches for a business offering your product or services, they type in very specific needs, to find a solution.
Let’s say your business sells Ice Cream in Sydney. If you put that search into Google, it comes back with 65,900,000 results. That’s a lot of competition for your website. Anyone looking for ice cream knows how to find it near them, based on maps, and if your business is specific to a small area, or a category slightly different to the generic “ice cream,” then your keywords will need to match that. This part of the job involves using your brain. You just need to think about what you WOULD search for to find your business if you didn’t own your business (but without using your business name).
Now, let’s say your business is the same business in Sydney that sells Ice cream, but people need to find dairy free nut free ice cream for their child with allergies. This changes things because it narrows down the search results. It narrows it down so much that there are now only 11,200,000 results in your website’s competition.
So, you can see how when you add more specific words in a search engine, the less website competition there is, so, using your brain to work out what your customer needs, and putting that into your keyword data is the first step.
If you still need help with SEO or don’t have time to work on it, we offer some great packages.
Contact us today.
So how do you find the right keywords for your website? How do you find the keywords that will drive traffic to your website, where you will convert the visitors into sales?
There are many ways to do it, and this article will help you achieve better search engine status for your website.
SEO Tools
There are many SEO tools you can purchase that will assist you in finding the right keywords, but often these programs are expensive, and it is almost cheaper to hire someone to do the job for you. Software options include bots called spiders which trawl a specific website (like your competitor sites) to find what keywords they use. There are other tools based on your website that choose what words should be used based on your copy, but these aren’t always the best way to go. There are also google owned tools that assist you to create better websites through your google advertising means, and we all know how expensive that can be. So, there are many options available, but these are not always the best. Check out our blog on “The Best SEO Tools Of 2018” for more details.
Hiring a Professional
Hiring an SEO professional is one of the best ways to get your website pumping. Although it can often be a difficult task finding the right team to do the job for you, once you have the right SEO professional working on your website, you will start to see big changes within the first couple of months. “A couple of months?” I hear you say… yes, SEO does not work immediately. It needs to adjust to the algorithms of the internet, and this takes time. However, your Google ranking will change very quickly in comparison to when you were doing nothing at all. SEO copywriters like us, create new content weekly for your website based on your keywords, to adapt to the ever-changing algorhithms. The new content every week is vital to the growth of your website traffic, and for as little as $25 a week, we can get your website moving.
Using Your Brain
Keywords are just that – they are words that are the key to your website. Keywords are the words that people put into Google to find anything and everything. When someone searches for a business offering your product or services, they type in very specific needs, to find a solution.
Let’s say your business sells Ice Cream in Sydney. If you put that search into Google, it comes back with 65,900,000 results. That’s a lot of competition for your website. Anyone looking for ice cream knows how to find it near them, based on maps, and if your business is specific to a small area, or a category slightly different to the generic “ice cream,” then your keywords will need to match that. This part of the job involves using your brain. You just need to think about what you WOULD search for to find your business if you didn’t own your business (but without using your business name).
Now, let’s say your business is the same business in Sydney that sells Ice cream, but people need to find dairy free nut free ice cream for their child with allergies. This changes things because it narrows down the search results. It narrows it down so much that there are now only 11,200,000 results in your website’s competition.
So, you can see how when you add more specific words in a search engine, the less website competition there is, so, using your brain to work out what your customer needs, and putting that into your keyword data is the first step.
If you still need help with SEO or don’t have time to work on it, we offer some great packages.
Contact us today.
