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The Four Phases Of A Successful Content Marketing Funnel
​

Guest Post

​You've probably noticed that the majority of the information you discover online is created with a particular goal in mind — to encourage you to buy things, subscribe to a newsletter, or, at the absolute least, try to make people familiar with a brand or business.
 
"If you ask your friend for a recommendation for a nice restaurant, they will almost certainly recommend their favourite. While you may have gone there on the advice of a friend, it is not by chance that you came upon such a spot. It's a marketing funnel—a marketer's deliberate approach," connotes marketing head and SEO content strategist Christian Green of Write Fuel.
 
Undoubtedly, the overwhelming majority of the stuff you come across is part of a massive marketing funnel. But, exactly, how does this function? What role does your content play in the client journey? Read on to learn about Angel Blue Marketing professionals' four stages of the content marketing funnel.
​
What Is A Content Marketing Funnel?
A content marketing funnel represents the steps a consumer goes through from their initial content encounter (e.g., making a purchase, signing up for a free trial, or subscribing) to conversion. The content marketing funnel, like the sales funnel, tracks the buyer's path from awareness to purchase.
 
The content marketing funnel has four phases. Each phase has various names according to different professionals, but they're all identified by their relative location in the funnel.
 
1st Phase: Awareness
The awareness phase happens when customers are initially introduced to your product or service. Your content should be interesting and educational to create a good first impression. It should pique prospective clients' curiosity to know more about your company. Videos, blog entries, infographics, and social media postings may all be used at this funnel stage.

2nd Phase Evaluation
Potential clients decide whether or not they need your product or service in the evaluation phase in the middle of the funnel (MOFU). During the evaluation phase, you aim to establish trust with your customer. Nobody buys from or conducts business with companies they don't trust, so find means to strengthen that bond. Furthermore, in this phase, you must provide your consumers with sufficient information to enable them to determine whether or not to purchase your goods. You can do this by providing material such as ebooks, journal articles, and white papers.

3rd Phase: Conversion
This is the stage at which the customer chooses to make the purchase. They're beginning to recognise the benefits of your product or service, and they may be weighing alternative possibilities to determine which one provides the most value. You can use content in this stage to get your prospect to go and do something, like buy your products or avail of your services.
 
4th Phase: Retention
Among the most tricky parts of the marketing funnel is to turn a "one-time" buyer into a long-term customer and advocate for your brand.
 
Now that customers have bought something from you, you can't expect them to stay; instead, you must persuade them. Think like your customers and figure out what they want. You should keep a close eye on your customer support and customer experience at this point because if there is an issue with your good or service, your customer may want it resolved quickly.

How Can You Make Successful Content Marketing Funnel?
​
The primary goal of the content marketing funnel is to create content that converts. Your brand or business will be able to connect with, and influence clients at every phase of the content marketing funnel if you have a sound plan in place.
 
Angel Blue Marketing experts understand that a solid content strategy is just one half of the puzzle. We take it as gospel truth that understanding how your content performs using set metrics is crucial. Examine your current material regularly for opportunities to enhance or reuse it. Remember to offer new and potential consumers a reason to buy and stay.
 
Get in touch with us to maximise your content planning capabilities to develop and grow your marketing funnel.
 

Angel Blue Marketing offers copywriting services Australia and worldwide. Specialising in website content writing and blog writing, as well as sales and marketing copywriting; editing; creative design.
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Website by Angel Blue Marketing, 2020
ABN 85 611 330 399
    
  • Home
  • SERVICES
    • Website Content Writing
    • Blog Content Writing
    • Product Descriptions Content Writing
    • eBooks and Newsletters
    • Email Automations
    • Editing Services
    • Design Services
    • Social Media Marketing
    • Content Management Services
  • About
  • Get In Touch
  • Blog
    • How to Write Great Website Copy
    • Why Quality Copywriting is Essential in 2023
    • Email Automation: Its Benefits and Limitations
    • 5 Essential Tips to Make Product Descriptions that Drive Sales
    • Why Should Your Small Business Use Digital Business Cards
    • Good Content vs Great Content
    • Important Social Media Trends You Need To Know
    • HOW TO CREATE A CONTENT STRATEGY FOR 2023
    • Top 5 Tips To Improve Your Website Content
    • Top 5 Content Writing Tips For 2022
    • Actionable Content Marketing Tips For 2022
    • How SEO And Content Marketing Can Collaborate To Help You Thrive On The Web
    • Why Should Your Small Business Use Digital Business Cards
    • Innovative New Ways to Process Payments for Small Businesses
    • The Four Phases Of A Successful Content Marketing Funnel
    • Covid & Kids: It's NOT "Just A Cold"
    • How To Build Your Social Media Strategy in 2022
    • Finding And Recruiting Marketing Professionals
    • 5 Useful Ways Graphic Design Benefit Your Business
    • How Can Your Business Benefit from E-books
    • 5 AWESOME FREE APPS TO IMPROVE ONLINE BUSINESS EXPOSURE
    • Your New Business Branding Checklist for 2021
    • 14 Marketing Tips That Work Part 3
    • 14 Marketing Tips That Work Part 2
    • 14 Marketing Tips That Work Part 1
    • How To Create Marketing That Actually Sells
    • Is Social Media As Good As It’s Made Out To Be
    • 5 Ways Words Can Sell For You
    • 8 Tips For Building Your Brand Through Web Design
    • How a Better Brand Identity Changes Your Business
    • Best SEO Tools 2018
    • Reconsider Your Website Home Page
    • Foolproof SEO
    • How Can Your Business Benefit From Hiring Remote Workers?
    • 5 Qualities Of Amazing Advertising Material
    • The Importance of Building a Brand
    • Why is content management so important for big business?
    • 5 Things that make a great website
    • How to find a quality web designer
    • Why Create a Business Blog?
    • Social Media Hacks for Small Business
    • Why Grammar Matters in Business
    • Why Do I Need A Good Copywriter
    • HOW SEO BLOGGING WORKS
    • 5 Reasons You Need to Share This Article
    • 5 best SEO blogs
    • Blogging for your business
    • How your web content builds your business
    • What is SEO Content, and how does it benefit my business?
    • Why use Google for research?
    • Using Social Media for your Business
    • Where to find your next blog topic online
    • Why Have Photos On Your Blog
    • Why You Should Use Hashtags
    • Why Get A Professional Writer For Your Website
    • Importance of keywords in web copy
    • Myths about copywriting
    • Quick Tips About Copywriting
    • Why get a copywriter
    • Tips for Marketing Online
    • Cheap vs Quality Copywriting
    • conversational copywriting
    • Top Tips For Success
    • Social Media Marketing, Facebook
    • Why We Love Instagram
    • YouTube for Business
    • Why Choose a Professional Copywriter
    • Benefits of professional editing services
    • What not to do when blogging
    • Twitter for Business
    • What You Must Do When Blogging
    • Where to market your business online
    • What is Copywriting
    • Tips for great web copy
    • How to write a great product review
    • What you must do when blogging
    • Where to find FREE photos for your blog
    • What are the best blog ideas if you can’t think of any
    • What is a freelance copywriter/ Definition of a freelance copywriter
    • What are product reviews
    • What are press releases
    • What are advertorials
    • What are blogs
    • What is an eBook
    • What is a novel
    • What is travel writing
    • What is technical writing
    • How to keep your copy simple
    • How often should you blog
    • How often should you post to social media
    • How to write a great product review
    • How to write a great introduction for your blog
    • How to write a great headline/heading
    • How to find a great freelance writer
    • How to write a great eBook
    • How to get freelance jobs
    • How many people should you follow in Instagram
    • How to get followers on Instagram
    • How to get likes on Facebook
    • How to get followers on Twitter
    • The importance of research in blog writing
    • The importance of a great headline
    • The importance of research in travel writing
    • The importance of hashtags
    • The importance of SEO
    • Difference between serious tone and friendly tone
    • Difference between website copy and social media
    • Difference between Facebook posts vs Twitter posts
    • Difference between product reviews and product descriptions
    • Difference between blogs and articles
    • Difference between fact and fiction
    • Difference between fact and fiction writing
    • 3 tips for great blogs
    • 3 tips for eBook writing
    • 3 tips for Facebook posts
    • 3 tips for Twitter posts
    • 3 tips for Instagram
    • 3 tips for Pinterest
    • 3 tips for YouTube