Content has always been the number one focus for any website. It isn't just what attracts users to your website, but it's also what keeps them coming back. If you want to improve your website content, keep reading.
Set Goals Believe it or not, having clearly defined goals for your content will ensure you produce great content. You need those goals to measure whether your content is successful, and you need those goals to shape what type of content you generate. If it doesn't align with your goal, head back to the drawing board.
SEO The mistake most people make with SEO is optimising their SEO for robots, but you need to focus on the people. Search engines now focus on accurate results, which means looking for valuable results to give people the results they are looking for. It's much easier to give the algorithm what it wants if you are focused on serving your target audience rather than worrying about search rankings.
Be Concise Writing web content differs from other types of writing – you're looking to keep things short and sweet. Rather than writing poetry and prose, you want to get to the point to provide your readers with what they're looking for. So, say what you mean and show your readers how your product or service will benefit them or improve their life. And when you close, tell them how to take advantage of your service.
Regular Updates Be sure to update posts to address out-of-date content – you don't need to rewrite them, just replace the content that is longer relevant. You can also use a free or paid plugin to keep track of broken links. Don't forget to proofread!
Strike The Tone It's easy to forget when you aren't looking someone in the face, but the content you create is for a real person. You don't want to speak down to them, you want to strike a personable tone. You can open a conversation by using the first-person narrative. Or, you can employ a second-person narrative if you want to build a solid Call To Action. It's all about striking the right tone for the content you write.
Are you wracking your brain for new content ideas? Are you looking at your current strategy and trying to figure out how to improve your content? If you're tired of doing it all yourself, reach out to Angel Blue Marketing today!
Angel Blue Marketing offers copywriting services Australia and worldwide. Specialising in website content writing and blog writing, as well as sales and marketing copywriting; editing; creative design.