There are some very specific results that you should get from any social media strategy. Likes, shares, followers, virality are all important, but they all come directly from your audience’s engagement. To get engagement, your content needs to be valuable.
If it isn’t, then stop what you are doing, and start all over again.
Of course, the obvious question here is “What type of content gives you the most engagement or the best value?
The value element is of course your revenue. So what kinds of posts get you revenue? What sort of posts get you Return On Investment? It will certainly differ in the individual content of your posts on social media, however there are certain types of content that (absolute bucket loads of) research proves to give better value than others, because they attract engagement.
Here are the top 5 Best Value for Engagement content types.
Infographics Infographics are the most shared type of content. Infographics ooze virality. Recent research into data from over 100 million articles documented that infographics are unbelievably engaging. As humans, we process visual data quicker than words, and the research showed that infographics had a much higher engagement level than any other type of content. An infographic utilises the power of visually alluring content to hoax the brain into reading.
Interactive Content Interactive content is very popular right now, and offers content like text, animations, video, audio, and more. Producing content is becoming less about wording on a page, and more about experiences you generate for the shopper. One of the most popular, and most viral type of interactive content is a quiz. Let’s face it, there isn’t many of us that haven’t taken one of those Buzzfeed quizzes at one time or another. Quizzes are a joint form of content. People love to share their results, and people love to see them. Once you begin posting interactive content, there is no turning back. If you want viral content, this is one really good way to go.
Content That Conjures Emotion If your content doesn’t stimulate emotions, then it is not of any value, because it won’t get shared. The higher the emotional value of your posts, the more shares it will get. Of all the emotions however, the one that gets the best response rate for engagement and sharing, is HAPPINESS!!
If you want valuable social media action, emotion should be the focus, no matter what industry your business is in.
Image- Rich Content It’s no secret that image-rich content is extremely shareable. The human brain loves images. Your eyes and brain focus on it, engage with it, and then share it, and so on. Use image-rich content regularly and your value will increase.
List Posts People love to share lists. Top 5’s, How-To posts and Why posts lead the way when it comes to list posts. List posts, just like this one you are reading, offer what is known as a magnetic headline. It attracts your brain to it, and makes you want to share your new-found knowledge with everyone.
Produce good content, and you will be rewarded, but first you need to know what your customers want. The right content will attract leads and customers and build your brand daily.
Your content needs to achieve two goals:
Appeal to the customer
Solve a specific problem
This is where Angel Blue Marketing will shine for your business. We have been creating business based content for almost two decades, and we are the experts you can trust.
If you think after reading this that your business can benefit from some marketing help, contact us to discuss the options for building your empire.
Angel Blue Marketing is a copy writing, editing, creative design and social media company located in Brisbane, Queensland, offering a range of marketing and communications services to clients across the globe.
Website by Angel Blue Marketing, 2018
ABN 85 611 330 399
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