Why Angel Blue Marketing Prefers Human Writing Over AI
Artificial Intelligence (AI) is progressing at an unprecedented pace, and it’s transforming every aspect of our lives. AI is used in business, finance, medicine, transportation, education, creativity, and in many other industries.
AI writing is an emerging technology that transforms how we think about content and how it's created. At Angel Blue Marketing, we believe in the power of human emotional intelligence and creativity in writing. That is why we prefer human writing over AI.
First, AI still lacks the understanding of the nuances of human language, context, and cultural references. Human writing is shaped by our experiences and understanding of the world, and that’s what makes it emotive and engaging. The human mind is skilled in picking up on subtle hints and shades of meaning, while machine learning algorithms are not capable of that level of nuance. This means that while AI can produce creative content, it can't match the quality of content crafted by a human writer.
Second, AI writing cannot replicate the sense of connection and empathy between the writer and the reader. The writer's voice, tonality, and style are what make the content distinct and unique. When readers understand that there’s a person on the other side of the screen crafting the words, it helps create an emotional connection to the reader. This connection is challenging to emulate through AI writing. Therefore, Angel Blue Marketing prefers human writers to connect emotionally to readers.
Third, the human touch on content creation can increase authenticity and trustworthiness. When a person writes content, it comes with their personality and beliefs. Authenticity is a crucial factor in today's oversaturated world of digital media. Readers can tell when a writer has not been genuine, and this immediately loses trust in a brand. Human writers can create an authentic and trustworthy voice for the company, which leads to better engagement and customer loyalty.
Fourth, AI writing is monotonous and lacks creativity in language usage compared to human writing. AI writing can be structured and suitable for specific formats, but lacks the depth of ideas and creativity required for great content. Humans have the ability to make new connections, and generate unique ideas, which results in content that is creative, entertaining, and insightful.
Final Thoughts While AI writing technology has its advantages, it can't replicate the human advantages of emotional intelligence, empathy, trustworthiness, and creativity. At Angel Blue Marketing, we affirm that the connection between human creativity and writing enhances the quality and emotive intelligence of content. We feel that readers can connect with the writer on a personal level, which fosters loyalty and engagement.
By using human writing, businesses not only produce quality content, but build a relationship with their audience, something AI writing is still unable to do. As the technology progresses, we may see more features and capabilities in AI writing. Still, it's clear that the power of human writing will continue to be an essential tool for engaging our audiences and building genuine connections.
Angel Blue Marketing offers copywriting services Australia and worldwide. Specialising in website content writing and blog writing, as well as sales and marketing copywriting; editing; creative design.