5 THINGS THAT MAKE A GREAT WEBSITE
When creating a website, there are a few aspects that will make your website more engaging and appealing. Mentioned below are a few key points that you should consider when creating a website for your business:
A business website should be easily accessible to those using it. Visitors should easily be able to navigate through your page using tabs and links, to find the information they are seeking.
Presentation is a key point to consider when designing a website. Websites that are hard to read or navigate through will lose the interest of visitors to the page. Information provided on websites should not all be grouped together, they should be separated by paragraphs and headings, with dot points to follow. If you feel the information you have provided isn’t engaging enough, feel free to add some diagrams or tables if required.
Font is another key point you should consider when creating your website. A font that is hard to read, will disinterest the visitors and therefore you lose potential customers. Fonts such as Arial and Verdana are the most commonly used fonts as they have no fancy finishes to them making them easy to read.
Having the correct colour palette is essential if you want to make your website look professional. Colours that are too bright may seem overpowering and may give off a vibe of overconfidence, whereas colours that are too dull may not be appealing enough. It is important you choose colours that blend in together, rather then clash and make everything look too confined. Reds and blues are the most commonly used colours when creating websites as they blend well. Vibrant colours should only be used for buttons and for calls of action.
Images are what is most appealing when you visit a website, so you need to make sure you use images that are appropriate and engaging. Images that portray unrealistic ideas will be less interesting to customers as they understand it is unreasonable to achieve. Whereas images that are more realistic and reasonable will catch the attention of site visitors.
If you are creating a website and are struggling with how to make it engaging, call or email us today and we’ll help you solve your problems.