ANGEL BLUE MARKETING
  • Home
  • SERVICES
    • Website Content Writing
    • Blog Content Writing
    • Product Descriptions Content Writing
    • eBooks and Newsletters
    • Email Automations
    • Editing Services
    • Design Services
    • Social Media Marketing
    • Content Management Services
  • About
  • Get In Touch
  • Blog
    • Why You Need High Quality Product Descriptions
    • Signs You Need To Hire a Professional Editor
    • Mastering the Art of SEO Blogging: How to Boost Your Blog's Ranking and Traffic for Financial Success
    • How to Write Great Website Copy
    • Why Quality Copywriting is Essential in 2023
    • Factors That Make a Brand Marketable to Customers
    • How to Enhance Your Content Creation Process in 2023
    • Signs You Need To Hire a Professional Editor
    • Email Automation: Its Benefits and Limitations
    • 5 Essential Tips to Make Product Descriptions that Drive Sales
    • Why Should Your Small Business Use Digital Business Cards
    • Good Content vs Great Content
    • Important Social Media Trends You Need To Know
    • HOW TO CREATE A CONTENT STRATEGY FOR 2023
    • Top 5 Tips To Improve Your Website Content
    • Top 5 Content Writing Tips For 2022
    • Actionable Content Marketing Tips For 2022
    • How SEO And Content Marketing Can Collaborate To Help You Thrive On The Web
    • Why Should Your Small Business Use Digital Business Cards
    • Innovative New Ways to Process Payments for Small Businesses
    • The Four Phases Of A Successful Content Marketing Funnel
    • Covid & Kids: It's NOT "Just A Cold"
    • How To Build Your Social Media Strategy in 2022
    • Finding And Recruiting Marketing Professionals
    • 5 Useful Ways Graphic Design Benefit Your Business
    • How Can Your Business Benefit from E-books
    • 5 AWESOME FREE APPS TO IMPROVE ONLINE BUSINESS EXPOSURE
    • Your New Business Branding Checklist for 2021
    • 14 Marketing Tips That Work Part 3
    • 14 Marketing Tips That Work Part 2
    • 14 Marketing Tips That Work Part 1
    • How To Create Marketing That Actually Sells
    • Is Social Media As Good As It’s Made Out To Be
    • 5 Ways Words Can Sell For You
    • 8 Tips For Building Your Brand Through Web Design
    • How a Better Brand Identity Changes Your Business
    • Best SEO Tools 2018
    • Reconsider Your Website Home Page
    • Foolproof SEO
    • How Can Your Business Benefit From Hiring Remote Workers?
    • 5 Qualities Of Amazing Advertising Material
    • The Importance of Building a Brand
    • Why is content management so important for big business?
    • 5 Things that make a great website
    • How to find a quality web designer
    • Why Create a Business Blog?
    • Social Media Hacks for Small Business
    • Why Grammar Matters in Business
    • Why Do I Need A Good Copywriter
    • HOW SEO BLOGGING WORKS
    • 5 Reasons You Need to Share This Article
    • 5 best SEO blogs
    • Blogging for your business
    • How your web content builds your business
    • What is SEO Content, and how does it benefit my business?
    • Why use Google for research?
    • Using Social Media for your Business
    • Where to find your next blog topic online
    • Why Have Photos On Your Blog
    • Why You Should Use Hashtags
    • Why Get A Professional Writer For Your Website
    • Importance of keywords in web copy
    • Myths about copywriting
    • Quick Tips About Copywriting
    • Why get a copywriter
    • Tips for Marketing Online
    • Cheap vs Quality Copywriting
    • conversational copywriting
    • Top Tips For Success
    • Social Media Marketing, Facebook
    • Why We Love Instagram
    • YouTube for Business
    • Why Choose a Professional Copywriter
    • Benefits of professional editing services
    • What not to do when blogging
    • Twitter for Business
    • What You Must Do When Blogging
    • Where to market your business online
    • What is Copywriting
    • Tips for great web copy
    • How to write a great product review
    • What you must do when blogging
    • Where to find FREE photos for your blog
    • What are the best blog ideas if you can’t think of any
    • What is a freelance copywriter/ Definition of a freelance copywriter
    • What are product reviews
    • What are press releases
    • What are advertorials
    • What are blogs
    • What is an eBook
    • What is a novel
    • What is travel writing
    • What is technical writing
    • How to keep your copy simple
    • How often should you blog
    • How often should you post to social media
    • How to write a great product review
    • How to write a great introduction for your blog
    • How to write a great headline/heading
    • How to find a great freelance writer
    • How to write a great eBook
    • How to get freelance jobs
    • How many people should you follow in Instagram
    • How to get followers on Instagram
    • How to get likes on Facebook
    • How to get followers on Twitter
    • The importance of research in blog writing
    • The importance of a great headline
    • The importance of research in travel writing
    • The importance of hashtags
    • The importance of SEO
    • Difference between serious tone and friendly tone
    • Difference between website copy and social media
    • Difference between Facebook posts vs Twitter posts
    • Difference between product reviews and product descriptions
    • Difference between blogs and articles
    • Difference between fact and fiction
    • Difference between fact and fiction writing
    • 3 tips for great blogs
    • 3 tips for eBook writing
    • 3 tips for Facebook posts
    • 3 tips for Twitter posts
    • 3 tips for Instagram
    • 3 tips for Pinterest
    • 3 tips for YouTube

8 TIPS FOR BUILDING YOUR BRAND THROUGH WEB DESIGn

Picture

If you are looking to build your brand through a new or redesigned website, there are a few basic rules in which we live by to create the best possible website for any brand building exercise. You brand image directly influences your consumers, as well as how and when they buy from you, so it needs to be above the game. Your brand image should contain consistent imagery, consistent copy, consistent layout options, and your brand at the forefront of their line of vision.

Branding is complex, there is no doubt about it. Across all types of media, you must have consistency, so your brand integrity grows. Strong brand integrity means strong brand equity, which brings strong sales figures. Branding especially applies to your website, as this is the point of contact most people will have with your brand to begin a relationship.

Whether you are building a large global eCommerce site or a small business website dedicated to your local area, it must contain the below consistencies to be successful.

Consistency

When building a website, you want to create something that people will remember. The best way to make people remember anything is by repeating it, and that’s where consistency comes into it for your website. Consistency when building a website helps to make people remember your brand image. Repeating your themes, your brand colours, fonts, and every other aspect of your brand will create a uniform image of your brand that people will remember.

Size And Position Of The Logo

Generally, your logo will appear top left or top centre on every page of your website. Keeping this simple will ensure people remember who you are , and what site they are on. Size is important as well, and it must be appropriately sized to suit both desktop and mobile applications.

Colours

Using a great choice of colours for your website is as important as creating your logo and brand image to begin with. Stick to a basic colour palette that reflects your brand.

Character

Infusing your brand with a bit of character never hurts. Look at twitter – their brand character is a bird. Simple, yet very effective uses of character throughout your website will make people remember. It doesn’t necessarily mean you need a mascot, character can be a simple swish, like Nike, or a series of shapes that are part of your brand logo.

Emotion

Emotion is an important element of a website. If you are going for a rustic homemade product range website style, your site will look very different than if you were a fast food restaurant. You need to attract the right attention by drawing on emotions of your target market. Using images and colour palettes that reflect that  is another factor to consider when building your brand. What feelings and emotions do you want people to experience when they visit your site? What sort of things do you want them to associate with your brand?

Reusing Code And Visuals

Consistent layouts and images throughout your website is vital for a few reasons. Not only does it look aesthetically pleasing, but it actually makes your site run faster. Using the same content sections allows your site to load faster as it doesn’t need to constantly download new information. It also comes back to the consistency element that makes people remember.

Easy Navigation

When someone arrives at your site, they need to easily be able to navigate to find what they are looking for. Make your headers easy to use, include drop down options and let them know on the top of each page what is on each page.

Tone Of Voice

The language, or website copy on your site needs to represent your brand image and personality. If your business is targeted at youth or tech savvy people, the language you use should portray the image you want to push for your brand. Depending on the type of business you are, your language will differ from casual to formal. It’s not what you say, but how it is said.
 
A website is one of the best ways you can build your brand online. You can sell products on your website, you can sign people up for your services and you will gain business if it is done right. If you need any assistance with web design on a budget, contact us today.
 


CONTACT US NOW
Angel Blue Marketing offers copywriting services Australia and worldwide. Specialising in website content writing and blog writing, as well as sales and marketing copywriting; editing; creative design.
Picture
Website by Angel Blue Marketing, 2020
ABN 85 611 330 399
    
  • Home
  • SERVICES
    • Website Content Writing
    • Blog Content Writing
    • Product Descriptions Content Writing
    • eBooks and Newsletters
    • Email Automations
    • Editing Services
    • Design Services
    • Social Media Marketing
    • Content Management Services
  • About
  • Get In Touch
  • Blog
    • Why You Need High Quality Product Descriptions
    • Signs You Need To Hire a Professional Editor
    • Mastering the Art of SEO Blogging: How to Boost Your Blog's Ranking and Traffic for Financial Success
    • How to Write Great Website Copy
    • Why Quality Copywriting is Essential in 2023
    • Factors That Make a Brand Marketable to Customers
    • How to Enhance Your Content Creation Process in 2023
    • Signs You Need To Hire a Professional Editor
    • Email Automation: Its Benefits and Limitations
    • 5 Essential Tips to Make Product Descriptions that Drive Sales
    • Why Should Your Small Business Use Digital Business Cards
    • Good Content vs Great Content
    • Important Social Media Trends You Need To Know
    • HOW TO CREATE A CONTENT STRATEGY FOR 2023
    • Top 5 Tips To Improve Your Website Content
    • Top 5 Content Writing Tips For 2022
    • Actionable Content Marketing Tips For 2022
    • How SEO And Content Marketing Can Collaborate To Help You Thrive On The Web
    • Why Should Your Small Business Use Digital Business Cards
    • Innovative New Ways to Process Payments for Small Businesses
    • The Four Phases Of A Successful Content Marketing Funnel
    • Covid & Kids: It's NOT "Just A Cold"
    • How To Build Your Social Media Strategy in 2022
    • Finding And Recruiting Marketing Professionals
    • 5 Useful Ways Graphic Design Benefit Your Business
    • How Can Your Business Benefit from E-books
    • 5 AWESOME FREE APPS TO IMPROVE ONLINE BUSINESS EXPOSURE
    • Your New Business Branding Checklist for 2021
    • 14 Marketing Tips That Work Part 3
    • 14 Marketing Tips That Work Part 2
    • 14 Marketing Tips That Work Part 1
    • How To Create Marketing That Actually Sells
    • Is Social Media As Good As It’s Made Out To Be
    • 5 Ways Words Can Sell For You
    • 8 Tips For Building Your Brand Through Web Design
    • How a Better Brand Identity Changes Your Business
    • Best SEO Tools 2018
    • Reconsider Your Website Home Page
    • Foolproof SEO
    • How Can Your Business Benefit From Hiring Remote Workers?
    • 5 Qualities Of Amazing Advertising Material
    • The Importance of Building a Brand
    • Why is content management so important for big business?
    • 5 Things that make a great website
    • How to find a quality web designer
    • Why Create a Business Blog?
    • Social Media Hacks for Small Business
    • Why Grammar Matters in Business
    • Why Do I Need A Good Copywriter
    • HOW SEO BLOGGING WORKS
    • 5 Reasons You Need to Share This Article
    • 5 best SEO blogs
    • Blogging for your business
    • How your web content builds your business
    • What is SEO Content, and how does it benefit my business?
    • Why use Google for research?
    • Using Social Media for your Business
    • Where to find your next blog topic online
    • Why Have Photos On Your Blog
    • Why You Should Use Hashtags
    • Why Get A Professional Writer For Your Website
    • Importance of keywords in web copy
    • Myths about copywriting
    • Quick Tips About Copywriting
    • Why get a copywriter
    • Tips for Marketing Online
    • Cheap vs Quality Copywriting
    • conversational copywriting
    • Top Tips For Success
    • Social Media Marketing, Facebook
    • Why We Love Instagram
    • YouTube for Business
    • Why Choose a Professional Copywriter
    • Benefits of professional editing services
    • What not to do when blogging
    • Twitter for Business
    • What You Must Do When Blogging
    • Where to market your business online
    • What is Copywriting
    • Tips for great web copy
    • How to write a great product review
    • What you must do when blogging
    • Where to find FREE photos for your blog
    • What are the best blog ideas if you can’t think of any
    • What is a freelance copywriter/ Definition of a freelance copywriter
    • What are product reviews
    • What are press releases
    • What are advertorials
    • What are blogs
    • What is an eBook
    • What is a novel
    • What is travel writing
    • What is technical writing
    • How to keep your copy simple
    • How often should you blog
    • How often should you post to social media
    • How to write a great product review
    • How to write a great introduction for your blog
    • How to write a great headline/heading
    • How to find a great freelance writer
    • How to write a great eBook
    • How to get freelance jobs
    • How many people should you follow in Instagram
    • How to get followers on Instagram
    • How to get likes on Facebook
    • How to get followers on Twitter
    • The importance of research in blog writing
    • The importance of a great headline
    • The importance of research in travel writing
    • The importance of hashtags
    • The importance of SEO
    • Difference between serious tone and friendly tone
    • Difference between website copy and social media
    • Difference between Facebook posts vs Twitter posts
    • Difference between product reviews and product descriptions
    • Difference between blogs and articles
    • Difference between fact and fiction
    • Difference between fact and fiction writing
    • 3 tips for great blogs
    • 3 tips for eBook writing
    • 3 tips for Facebook posts
    • 3 tips for Twitter posts
    • 3 tips for Instagram
    • 3 tips for Pinterest
    • 3 tips for YouTube