Writing website copy can be both challenging and rewarding. To get the most out of your website, you need to make sure that the content on it speaks clearly and accurately to your target audience. Here are some tips for creating great website copy that will help you attract more visitors and engage them:
Do Your Research The first step in writing great website copy is doing your research. Look into what kind of language your target audience uses, as well as any trends they are interested in. This will ensure that the words you choose will resonate with them. You should also read articles or blogs related to your topic to get a better understanding of how others write about it. Knowing this information will help you craft succinct and effective copy.
Find Your Voice Once you’ve done the research, the next step is finding your voice. You want to make sure that the language used reflects the brand’s personality and values while still resonating with readers. Finding a unique voice can help set your website apart from others in the industry, so take time to come up with something special – even if it takes a few drafts!
Keep It Concise Website visitors don’t have patience for lengthy pieces of text, so make sure that each piece of content is concise and easily digestible. Use short sentences and simple words where possible, removing unnecessary words wherever appropriate. Additionally, break up long blocks of text into smaller paragraphs which are easier to read quickly. This helps keep visitors reading until they reach their desired goal - whether that's clicking through to a product page or signing up for an email list!
Make It Actionable The key to getting visitors engaged with your content is making it actionable. Each piece should have an angle or call-to-action encouraging readers to take action - such as clicking through a link or leaving their email address on a form. Making these calls-to-action clear and easy to spot not only engages readers but increases conversions too! Writing great website copy isn’t always easy but following these tips can help ensure that you create engaging and effective copy that resonates with your target audience. And don't forget – when in doubt, always proofread (or get someone else) before publishing!
Need help? Get in touch with Angel Blue Marketing today!
Angel Blue Marketing offers copywriting services Australia and worldwide. Specialising in website content writing and blog writing, as well as sales and marketing copywriting; editing; creative design.