ANGEL BLUE MARKETING
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    • Why You Need High Quality Product Descriptions
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    • How to Write Great Website Copy
    • Why Quality Copywriting is Essential in 2023
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    • 14 Marketing Tips That Work Part 3
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    • Best SEO Tools 2018
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    • Myths about copywriting
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    • Cheap vs Quality Copywriting
    • conversational copywriting
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    • Social Media Marketing, Facebook
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    • YouTube for Business
    • Why Choose a Professional Copywriter
    • Benefits of professional editing services
    • What not to do when blogging
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    • Where to market your business online
    • What is Copywriting
    • Tips for great web copy
    • How to write a great product review
    • What you must do when blogging
    • Where to find FREE photos for your blog
    • What are the best blog ideas if you can’t think of any
    • What is a freelance copywriter/ Definition of a freelance copywriter
    • What are product reviews
    • What are press releases
    • What are advertorials
    • What are blogs
    • What is an eBook
    • What is a novel
    • What is travel writing
    • What is technical writing
    • How to keep your copy simple
    • How often should you blog
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    • How to write a great product review
    • How to write a great introduction for your blog
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    • How to find a great freelance writer
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    • How to get freelance jobs
    • How many people should you follow in Instagram
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    • How to get likes on Facebook
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    • The importance of research in blog writing
    • The importance of a great headline
    • The importance of research in travel writing
    • The importance of hashtags
    • The importance of SEO
    • Difference between serious tone and friendly tone
    • Difference between website copy and social media
    • Difference between Facebook posts vs Twitter posts
    • Difference between product reviews and product descriptions
    • Difference between blogs and articles
    • Difference between fact and fiction
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    • 3 tips for great blogs
    • 3 tips for eBook writing
    • 3 tips for Facebook posts
    • 3 tips for Twitter posts
    • 3 tips for Instagram
    • 3 tips for Pinterest
    • 3 tips for YouTube

How to Write Great Website Copy
​

Writing website copy can be both challenging and rewarding. To get the most out of your website, you need to make sure that the content on it speaks clearly and accurately to your target audience. Here are some tips for creating great website copy that will help you attract more visitors and engage them:

Do Your Research
The first step in writing great website copy is doing your research. Look into what kind of language your target audience uses, as well as any trends they are interested in. This will ensure that the words you choose will resonate with them. You should also read articles or blogs related to your topic to get a better understanding of how others write about it. Knowing this information will help you craft succinct and effective copy.

Find Your Voice
Once you’ve done the research, the next step is finding your voice. You want to make sure that the language used reflects the brand’s personality and values while still resonating with readers. Finding a unique voice can help set your website apart from others in the industry, so take time to come up with something special – even if it takes a few drafts!

Keep It Concise
Website visitors don’t have patience for lengthy pieces of text, so make sure that each piece of content is concise and easily digestible. Use short sentences and simple words where possible, removing unnecessary words wherever appropriate. Additionally, break up long blocks of text into smaller paragraphs which are easier to read quickly. This helps keep visitors reading until they reach their desired goal - whether that's clicking through to a product page or signing up for an email list!

Make It Actionable
The key to getting visitors engaged with your content is making it actionable. Each piece should have an angle or call-to-action encouraging readers to take action - such as clicking through a link or leaving their email address on a form. Making these calls-to-action clear and easy to spot not only engages readers but increases conversions too! Writing great website copy isn’t always easy but following these tips can help ensure that you create engaging and effective copy that resonates with your target audience. And don't forget – when in doubt, always proofread (or get someone else) before publishing!

Need help? Get in touch with Angel Blue Marketing today!




Angel Blue Marketing offers copywriting services Australia and worldwide. Specialising in website content writing and blog writing, as well as sales and marketing copywriting; editing; creative design.
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Website by Angel Blue Marketing, 2020
ABN 85 611 330 399
    
  • Home
  • SERVICES
    • Website Content Writing
    • Blog Content Writing
    • Product Descriptions Content Writing
    • eBooks and Newsletters
    • Email Automations
    • Editing Services
    • Design Services
    • Social Media Marketing
    • Content Management Services
  • About
  • Get In Touch
  • Blog
    • Why You Need High Quality Product Descriptions
    • Signs You Need To Hire a Professional Editor
    • Mastering the Art of SEO Blogging: How to Boost Your Blog's Ranking and Traffic for Financial Success
    • How to Write Great Website Copy
    • Why Quality Copywriting is Essential in 2023
    • Factors That Make a Brand Marketable to Customers
    • How to Enhance Your Content Creation Process in 2023
    • Signs You Need To Hire a Professional Editor
    • Email Automation: Its Benefits and Limitations
    • 5 Essential Tips to Make Product Descriptions that Drive Sales
    • Why Should Your Small Business Use Digital Business Cards
    • Good Content vs Great Content
    • Important Social Media Trends You Need To Know
    • HOW TO CREATE A CONTENT STRATEGY FOR 2023
    • Top 5 Tips To Improve Your Website Content
    • Top 5 Content Writing Tips For 2022
    • Actionable Content Marketing Tips For 2022
    • How SEO And Content Marketing Can Collaborate To Help You Thrive On The Web
    • Why Should Your Small Business Use Digital Business Cards
    • Innovative New Ways to Process Payments for Small Businesses
    • The Four Phases Of A Successful Content Marketing Funnel
    • Covid & Kids: It's NOT "Just A Cold"
    • How To Build Your Social Media Strategy in 2022
    • Finding And Recruiting Marketing Professionals
    • 5 Useful Ways Graphic Design Benefit Your Business
    • How Can Your Business Benefit from E-books
    • 5 AWESOME FREE APPS TO IMPROVE ONLINE BUSINESS EXPOSURE
    • Your New Business Branding Checklist for 2021
    • 14 Marketing Tips That Work Part 3
    • 14 Marketing Tips That Work Part 2
    • 14 Marketing Tips That Work Part 1
    • How To Create Marketing That Actually Sells
    • Is Social Media As Good As It’s Made Out To Be
    • 5 Ways Words Can Sell For You
    • 8 Tips For Building Your Brand Through Web Design
    • How a Better Brand Identity Changes Your Business
    • Best SEO Tools 2018
    • Reconsider Your Website Home Page
    • Foolproof SEO
    • How Can Your Business Benefit From Hiring Remote Workers?
    • 5 Qualities Of Amazing Advertising Material
    • The Importance of Building a Brand
    • Why is content management so important for big business?
    • 5 Things that make a great website
    • How to find a quality web designer
    • Why Create a Business Blog?
    • Social Media Hacks for Small Business
    • Why Grammar Matters in Business
    • Why Do I Need A Good Copywriter
    • HOW SEO BLOGGING WORKS
    • 5 Reasons You Need to Share This Article
    • 5 best SEO blogs
    • Blogging for your business
    • How your web content builds your business
    • What is SEO Content, and how does it benefit my business?
    • Why use Google for research?
    • Using Social Media for your Business
    • Where to find your next blog topic online
    • Why Have Photos On Your Blog
    • Why You Should Use Hashtags
    • Why Get A Professional Writer For Your Website
    • Importance of keywords in web copy
    • Myths about copywriting
    • Quick Tips About Copywriting
    • Why get a copywriter
    • Tips for Marketing Online
    • Cheap vs Quality Copywriting
    • conversational copywriting
    • Top Tips For Success
    • Social Media Marketing, Facebook
    • Why We Love Instagram
    • YouTube for Business
    • Why Choose a Professional Copywriter
    • Benefits of professional editing services
    • What not to do when blogging
    • Twitter for Business
    • What You Must Do When Blogging
    • Where to market your business online
    • What is Copywriting
    • Tips for great web copy
    • How to write a great product review
    • What you must do when blogging
    • Where to find FREE photos for your blog
    • What are the best blog ideas if you can’t think of any
    • What is a freelance copywriter/ Definition of a freelance copywriter
    • What are product reviews
    • What are press releases
    • What are advertorials
    • What are blogs
    • What is an eBook
    • What is a novel
    • What is travel writing
    • What is technical writing
    • How to keep your copy simple
    • How often should you blog
    • How often should you post to social media
    • How to write a great product review
    • How to write a great introduction for your blog
    • How to write a great headline/heading
    • How to find a great freelance writer
    • How to write a great eBook
    • How to get freelance jobs
    • How many people should you follow in Instagram
    • How to get followers on Instagram
    • How to get likes on Facebook
    • How to get followers on Twitter
    • The importance of research in blog writing
    • The importance of a great headline
    • The importance of research in travel writing
    • The importance of hashtags
    • The importance of SEO
    • Difference between serious tone and friendly tone
    • Difference between website copy and social media
    • Difference between Facebook posts vs Twitter posts
    • Difference between product reviews and product descriptions
    • Difference between blogs and articles
    • Difference between fact and fiction
    • Difference between fact and fiction writing
    • 3 tips for great blogs
    • 3 tips for eBook writing
    • 3 tips for Facebook posts
    • 3 tips for Twitter posts
    • 3 tips for Instagram
    • 3 tips for Pinterest
    • 3 tips for YouTube