The content on your website is one of the most valuable pieces of marketing that you have, so making sure the content is effective is as important as making sales or getting new clients or customers, because that’s exactly what well-written content will get you.
Your website content builds your business. It allows your business to become trusted and known. The right content will attract leads and customers and build your brand daily. Although advertising campaigns are usually only short term, your website content stays online, and continues to grow your business, and your profits.
Having new content created by professionals or having your current content rewritten to better market your business, is one of the best ways to spend your budget for marketing. Your web content can often get more customers than a focussed target-driven advertising campaign, but the content must be carefully written, by people who know what they are doing.
Your web content should of course include keywords based on your product, and your customers, however no matter how “keyword rich” your content is, it’s just useless words if the way people are searching for businesses like yours is the opposite of your content.
SEO words simply explained Put simply, keywords must be the right words, at the right time. Every search on Google (around one billion every day) is specifically searched by people with intentions and goals; to find what they are looking to buy, or find information about a particular topic. People generally search in a set string of words, and the more words in the search, the more refined their results will be.
If your business is selling ‘computers’, your customers will never find you if their search is simply ‘computers’ on google. If your company sells iMac computers, the search results on Google will come back with 78 million search results to choose from, however if you search “apple iMac 2017 cheapest” it breaks the results down to 9 million results, and if your customer refines that even more by adding a location, e.g. Brisbane “apple iMac 2017 cheapest Brisbane” it narrows it down even further to around 850, 000 results.
So, you see the more refined the search is, the more likely the customer is to find you closer to the front page of google; which means more business for you. The hardest part is knowing what people want to search for that you sell, and writing content in search structure within your website.
That’s where we come in. Angel Blue Marketing have been writing content for 20 years, and can create a customised plan for your web content. Contact us today to discuss the future of your business.
Angel Blue Marketing is a copy writing, editing and social media company located in Brisbane, Queensland, offering a range of marketing and communications services to clients across the globe.