ANGEL BLUE MARKETING
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  • Blog
    • How to Write Great Website Copy
    • Why Quality Copywriting is Essential in 2023
    • Email Automation: Its Benefits and Limitations
    • 5 Essential Tips to Make Product Descriptions that Drive Sales
    • Why Should Your Small Business Use Digital Business Cards
    • Good Content vs Great Content
    • Important Social Media Trends You Need To Know
    • HOW TO CREATE A CONTENT STRATEGY FOR 2023
    • Top 5 Tips To Improve Your Website Content
    • Top 5 Content Writing Tips For 2022
    • Actionable Content Marketing Tips For 2022
    • How SEO And Content Marketing Can Collaborate To Help You Thrive On The Web
    • Why Should Your Small Business Use Digital Business Cards
    • Innovative New Ways to Process Payments for Small Businesses
    • The Four Phases Of A Successful Content Marketing Funnel
    • Covid & Kids: It's NOT "Just A Cold"
    • How To Build Your Social Media Strategy in 2022
    • Finding And Recruiting Marketing Professionals
    • 5 Useful Ways Graphic Design Benefit Your Business
    • How Can Your Business Benefit from E-books
    • 5 AWESOME FREE APPS TO IMPROVE ONLINE BUSINESS EXPOSURE
    • Your New Business Branding Checklist for 2021
    • 14 Marketing Tips That Work Part 3
    • 14 Marketing Tips That Work Part 2
    • 14 Marketing Tips That Work Part 1
    • How To Create Marketing That Actually Sells
    • Is Social Media As Good As It’s Made Out To Be
    • 5 Ways Words Can Sell For You
    • 8 Tips For Building Your Brand Through Web Design
    • How a Better Brand Identity Changes Your Business
    • Best SEO Tools 2018
    • Reconsider Your Website Home Page
    • Foolproof SEO
    • How Can Your Business Benefit From Hiring Remote Workers?
    • 5 Qualities Of Amazing Advertising Material
    • The Importance of Building a Brand
    • Why is content management so important for big business?
    • 5 Things that make a great website
    • How to find a quality web designer
    • Why Create a Business Blog?
    • Social Media Hacks for Small Business
    • Why Grammar Matters in Business
    • Why Do I Need A Good Copywriter
    • HOW SEO BLOGGING WORKS
    • 5 Reasons You Need to Share This Article
    • 5 best SEO blogs
    • Blogging for your business
    • How your web content builds your business
    • What is SEO Content, and how does it benefit my business?
    • Why use Google for research?
    • Using Social Media for your Business
    • Where to find your next blog topic online
    • Why Have Photos On Your Blog
    • Why You Should Use Hashtags
    • Why Get A Professional Writer For Your Website
    • Importance of keywords in web copy
    • Myths about copywriting
    • Quick Tips About Copywriting
    • Why get a copywriter
    • Tips for Marketing Online
    • Cheap vs Quality Copywriting
    • conversational copywriting
    • Top Tips For Success
    • Social Media Marketing, Facebook
    • Why We Love Instagram
    • YouTube for Business
    • Why Choose a Professional Copywriter
    • Benefits of professional editing services
    • What not to do when blogging
    • Twitter for Business
    • What You Must Do When Blogging
    • Where to market your business online
    • What is Copywriting
    • Tips for great web copy
    • How to write a great product review
    • What you must do when blogging
    • Where to find FREE photos for your blog
    • What are the best blog ideas if you can’t think of any
    • What is a freelance copywriter/ Definition of a freelance copywriter
    • What are product reviews
    • What are press releases
    • What are advertorials
    • What are blogs
    • What is an eBook
    • What is a novel
    • What is travel writing
    • What is technical writing
    • How to keep your copy simple
    • How often should you blog
    • How often should you post to social media
    • How to write a great product review
    • How to write a great introduction for your blog
    • How to write a great headline/heading
    • How to find a great freelance writer
    • How to write a great eBook
    • How to get freelance jobs
    • How many people should you follow in Instagram
    • How to get followers on Instagram
    • How to get likes on Facebook
    • How to get followers on Twitter
    • The importance of research in blog writing
    • The importance of a great headline
    • The importance of research in travel writing
    • The importance of hashtags
    • The importance of SEO
    • Difference between serious tone and friendly tone
    • Difference between website copy and social media
    • Difference between Facebook posts vs Twitter posts
    • Difference between product reviews and product descriptions
    • Difference between blogs and articles
    • Difference between fact and fiction
    • Difference between fact and fiction writing
    • 3 tips for great blogs
    • 3 tips for eBook writing
    • 3 tips for Facebook posts
    • 3 tips for Twitter posts
    • 3 tips for Instagram
    • 3 tips for Pinterest
    • 3 tips for YouTube

SEO Blogging and Building Your Brand Identity

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Search engine optimisation is extremely important for the online presence of businesses. When you optimise your website pages, including your blogs -- your website becomes more visible to people who are searching with keywords related to your products, services and especially your brand through search engines like Yahoo, Bing and Google

How does SEO work?

Search engines have developed instinctive algorithms that rank every website, and they send out signals that are called spiders to visit your website and search it for very specific indicators like backlinks, domain age, freshness of content and the sort of traffic the site attracts. These trackers then tell them what your site’s “online” value is, how valid it is and then decides how to rank it accordingly.

The more ‘fresh content’ your site receives (blogs – or new content pages) the higher the rank will be. If your content includes SEO keywords from within your industry, related to products and services you offer, it will rank even higher. The highest-ranking websites end up on Page 1 on Google, the rest are usually lost in the darkness of the WWW.

It’s an extremely complex thing to understand, because the variables are constantly changing, but if your business is adding new blogs to your site at least weekly, if not more frequently, then your chances of reaching the top page of search engines is increased far more so than those competitors who are doing nothing.

Blogging Basics

Get your own domain name

Free blog sites don’t help with your SEO, as search engines won’t point to them unless they are getting very serious traffic.

Use only original content

Using someone else’s content copy/pasted to your site is only going to confuse the trackers. Using 100% original content will have far better results for your business, and your website rank. Hire a copywriter to do the job for you, and you will be guaranteed original content. Copywriters also have the skills required to solve problems with words, which in theory is what your website blog content should do for your potential customers.

Backlinks are a natural draw to your website

Backlinks are other websites that link back to your website – an example of this is online directories, or other people’s blogs where you feature as a content writer for them. Commenting on other blogs also counts as backlinks, so if you search for other people’s blogs in a similar field, (maybe the ones that are on Page 1 of Google) and comment on their posts, it not only builds backlinks, but it also builds relationships within your industry.

Permalink structure is important

Permalinks are basically the name of each page once it is posted, and consists of a root and an extension. An example is below, just so you understand.

The Link: 
http://www.angelbluemarketing.com/blogging-for-your-business
Root: angelbluemarketing.com
Extension: /blogging-for-your-business

It’s important to make the permalinks as simple as possible, and it’s often most simplified when setting your permalink as your blog title.

Build your social media channels

Your social channels now have a huge effect on your SEO, so adding the same content that is on your website to your Facebook business page will help you rank higher. Your copywriter can write an SEO based introduction to your most recent blog you want to share, based on structure from your website content itself.

If you need help with your SEO, blogging or website content, Angel Blue Marketing have two decades of experience in writing SEO content, and are the experts in business blogs. 

This is where Angel Blue Marketing will shine for your business. We have been creating business based content for almost two decades, and we are the experts you can trust.

If you think after reading this that your business can benefit from some marketing help, contact us to discuss the options for building your empire.
 
 


Angel Blue Marketing offers copywriting services Australia and worldwide. Specialising in website content writing and blog writing, as well as sales and marketing copywriting; editing; creative design.
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Website by Angel Blue Marketing, 2020
ABN 85 611 330 399
    
  • Home
  • SERVICES
    • Website Content Writing
    • Blog Content Writing
    • Product Descriptions Content Writing
    • eBooks and Newsletters
    • Email Automations
    • Editing Services
    • Design Services
    • Social Media Marketing
    • Content Management Services
  • About
  • Get In Touch
  • Blog
    • How to Write Great Website Copy
    • Why Quality Copywriting is Essential in 2023
    • Email Automation: Its Benefits and Limitations
    • 5 Essential Tips to Make Product Descriptions that Drive Sales
    • Why Should Your Small Business Use Digital Business Cards
    • Good Content vs Great Content
    • Important Social Media Trends You Need To Know
    • HOW TO CREATE A CONTENT STRATEGY FOR 2023
    • Top 5 Tips To Improve Your Website Content
    • Top 5 Content Writing Tips For 2022
    • Actionable Content Marketing Tips For 2022
    • How SEO And Content Marketing Can Collaborate To Help You Thrive On The Web
    • Why Should Your Small Business Use Digital Business Cards
    • Innovative New Ways to Process Payments for Small Businesses
    • The Four Phases Of A Successful Content Marketing Funnel
    • Covid & Kids: It's NOT "Just A Cold"
    • How To Build Your Social Media Strategy in 2022
    • Finding And Recruiting Marketing Professionals
    • 5 Useful Ways Graphic Design Benefit Your Business
    • How Can Your Business Benefit from E-books
    • 5 AWESOME FREE APPS TO IMPROVE ONLINE BUSINESS EXPOSURE
    • Your New Business Branding Checklist for 2021
    • 14 Marketing Tips That Work Part 3
    • 14 Marketing Tips That Work Part 2
    • 14 Marketing Tips That Work Part 1
    • How To Create Marketing That Actually Sells
    • Is Social Media As Good As It’s Made Out To Be
    • 5 Ways Words Can Sell For You
    • 8 Tips For Building Your Brand Through Web Design
    • How a Better Brand Identity Changes Your Business
    • Best SEO Tools 2018
    • Reconsider Your Website Home Page
    • Foolproof SEO
    • How Can Your Business Benefit From Hiring Remote Workers?
    • 5 Qualities Of Amazing Advertising Material
    • The Importance of Building a Brand
    • Why is content management so important for big business?
    • 5 Things that make a great website
    • How to find a quality web designer
    • Why Create a Business Blog?
    • Social Media Hacks for Small Business
    • Why Grammar Matters in Business
    • Why Do I Need A Good Copywriter
    • HOW SEO BLOGGING WORKS
    • 5 Reasons You Need to Share This Article
    • 5 best SEO blogs
    • Blogging for your business
    • How your web content builds your business
    • What is SEO Content, and how does it benefit my business?
    • Why use Google for research?
    • Using Social Media for your Business
    • Where to find your next blog topic online
    • Why Have Photos On Your Blog
    • Why You Should Use Hashtags
    • Why Get A Professional Writer For Your Website
    • Importance of keywords in web copy
    • Myths about copywriting
    • Quick Tips About Copywriting
    • Why get a copywriter
    • Tips for Marketing Online
    • Cheap vs Quality Copywriting
    • conversational copywriting
    • Top Tips For Success
    • Social Media Marketing, Facebook
    • Why We Love Instagram
    • YouTube for Business
    • Why Choose a Professional Copywriter
    • Benefits of professional editing services
    • What not to do when blogging
    • Twitter for Business
    • What You Must Do When Blogging
    • Where to market your business online
    • What is Copywriting
    • Tips for great web copy
    • How to write a great product review
    • What you must do when blogging
    • Where to find FREE photos for your blog
    • What are the best blog ideas if you can’t think of any
    • What is a freelance copywriter/ Definition of a freelance copywriter
    • What are product reviews
    • What are press releases
    • What are advertorials
    • What are blogs
    • What is an eBook
    • What is a novel
    • What is travel writing
    • What is technical writing
    • How to keep your copy simple
    • How often should you blog
    • How often should you post to social media
    • How to write a great product review
    • How to write a great introduction for your blog
    • How to write a great headline/heading
    • How to find a great freelance writer
    • How to write a great eBook
    • How to get freelance jobs
    • How many people should you follow in Instagram
    • How to get followers on Instagram
    • How to get likes on Facebook
    • How to get followers on Twitter
    • The importance of research in blog writing
    • The importance of a great headline
    • The importance of research in travel writing
    • The importance of hashtags
    • The importance of SEO
    • Difference between serious tone and friendly tone
    • Difference between website copy and social media
    • Difference between Facebook posts vs Twitter posts
    • Difference between product reviews and product descriptions
    • Difference between blogs and articles
    • Difference between fact and fiction
    • Difference between fact and fiction writing
    • 3 tips for great blogs
    • 3 tips for eBook writing
    • 3 tips for Facebook posts
    • 3 tips for Twitter posts
    • 3 tips for Instagram
    • 3 tips for Pinterest
    • 3 tips for YouTube