ANGEL BLUE MARKETING
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The importance of building a brand 

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Guest Post
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Branding doesn’t stop at the logo. Successful branding is a promise of quality customer service and quality products or service. Poor branding is confusing and leaves customers wondering what you’re trying to say. In this day and age of competition between brands both big and small, you can’t afford to push your branding aside. 


The truth is your business can’t survive in this competitive age without strong branding. While it can feel overwhelming, it’s not as hard as you think to put together the basics of a brand. Keep reading to learn why your business needs to build a brand, and how you can start branding your business today.

The Biggest Myths About Branding
Before we address why branding is essential for your business today, let’s break down the most common myths. These myths keep many companies from exploring their own branding, which in turn leads to the failure of their businesses to find a place in their industry. Are you falling for any of these myths?

Myth 1: Branding is only for big businesses.
You’re probably familiar with some of the biggest brands out there. Disney, Nike, and Coca-Cola have all made a name for themselves with a strong branding foundation. This might seem like it’s limited to large, established businesses, but that’s just false. Think about the last time you went shopping at your local grocery store. You probably weren’t personally familiar with every brand you stumbled across, yet you made choices based on things like logo, name, and design.

Myth 2: Branding is all about your logo.
While the logo is usually recognized first, it shouldn’t be the be-all-end-all of brand identity. To brand a business means to establish clear messaging, target audience, colors, and story. On their own, these things don’t make up a brand, but together they are a powerful way to stand apart from the competition.

Myth 3: Branding is expensive.
The cost of branding varies across the board. Some businesses paid a shockingly high amount while others might surprise you. Twitter, one of the most popular social media platforms in existence, created its famous blue bird for only $15. You can find great designers in-house, through an agency, or even contracted. Price and value are not equal when it comes to branding your business.

Why You Need to Brand Your Business
Now that we’re past the most well-known myths about your business, it’s time to tackle the main incentives for actually committing to branding. While you’ve certainly experienced the power of branding in action whether you’re choosing a new laptop or a new cereal, sometimes you need to see the statistics to make the decision to build your own brand.

Customers are loyal to brands.
The biggest reason you need to brand your business is simply that it will earn you more long-term customers. Think about the brands you’re loyal to. This is good branding in action, and it’s more powerful than you think. A recent study shows 44% of US Millennials are loyal to the brands they buy.

Branding is a promise to your customers.
Customers need to trust your business before they buy from your company. How can you build trust? Things like Whitehat SEO, content marketing, and more are significant steps, but branding is your foundation. When you’re consistent in your branding, customers know what to expect when they interact with your business.

Reach the right customers.
It’s harder than ever to find the right customers for your business today. With so much competition, your ideal consumer gets lost in the noise. Your brand helps you not only discover your right customers but keep your right customers. By keeping your target market in mind when designing your logo, your fonts, and your messaging, you can ensure they’re the ones most likely to connect with you.

Branding and business today go hand-in-hand. If you want to stay competitive, you need to focus on building your brand. This doesn’t mean spending thousands of dollars you don’t have on design and logo creation. It does mean knowing your audience and finding new ways to reflect what you have to say. Once you’ve built a brand your consumer's trust, it will act as a referral to generate even more leads into the future.





 

CONTACT US NOW
Angel Blue Marketing offers copywriting services Australia and worldwide. Specialising in website content writing and blog writing, as well as sales and marketing copywriting; editing; creative design.
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Website by Angel Blue Marketing, 2020
ABN 85 611 330 399
    
  • Home
  • SERVICES
    • Website Content Writing
    • Blog Content Writing
    • Product Descriptions Content Writing
    • eBooks and Newsletters
    • Email Automations
    • Editing Services
    • Design Services
    • Social Media Marketing
    • Content Management Services
  • About
  • Get In Touch
  • Blog
    • How to Write Great Website Copy
    • Why Quality Copywriting is Essential in 2023
    • Email Automation: Its Benefits and Limitations
    • 5 Essential Tips to Make Product Descriptions that Drive Sales
    • Why Should Your Small Business Use Digital Business Cards
    • Good Content vs Great Content
    • Important Social Media Trends You Need To Know
    • HOW TO CREATE A CONTENT STRATEGY FOR 2023
    • Top 5 Tips To Improve Your Website Content
    • Top 5 Content Writing Tips For 2022
    • Actionable Content Marketing Tips For 2022
    • How SEO And Content Marketing Can Collaborate To Help You Thrive On The Web
    • Why Should Your Small Business Use Digital Business Cards
    • Innovative New Ways to Process Payments for Small Businesses
    • The Four Phases Of A Successful Content Marketing Funnel
    • Covid & Kids: It's NOT "Just A Cold"
    • How To Build Your Social Media Strategy in 2022
    • Finding And Recruiting Marketing Professionals
    • 5 Useful Ways Graphic Design Benefit Your Business
    • How Can Your Business Benefit from E-books
    • 5 AWESOME FREE APPS TO IMPROVE ONLINE BUSINESS EXPOSURE
    • Your New Business Branding Checklist for 2021
    • 14 Marketing Tips That Work Part 3
    • 14 Marketing Tips That Work Part 2
    • 14 Marketing Tips That Work Part 1
    • How To Create Marketing That Actually Sells
    • Is Social Media As Good As It’s Made Out To Be
    • 5 Ways Words Can Sell For You
    • 8 Tips For Building Your Brand Through Web Design
    • How a Better Brand Identity Changes Your Business
    • Best SEO Tools 2018
    • Reconsider Your Website Home Page
    • Foolproof SEO
    • How Can Your Business Benefit From Hiring Remote Workers?
    • 5 Qualities Of Amazing Advertising Material
    • The Importance of Building a Brand
    • Why is content management so important for big business?
    • 5 Things that make a great website
    • How to find a quality web designer
    • Why Create a Business Blog?
    • Social Media Hacks for Small Business
    • Why Grammar Matters in Business
    • Why Do I Need A Good Copywriter
    • HOW SEO BLOGGING WORKS
    • 5 Reasons You Need to Share This Article
    • 5 best SEO blogs
    • Blogging for your business
    • How your web content builds your business
    • What is SEO Content, and how does it benefit my business?
    • Why use Google for research?
    • Using Social Media for your Business
    • Where to find your next blog topic online
    • Why Have Photos On Your Blog
    • Why You Should Use Hashtags
    • Why Get A Professional Writer For Your Website
    • Importance of keywords in web copy
    • Myths about copywriting
    • Quick Tips About Copywriting
    • Why get a copywriter
    • Tips for Marketing Online
    • Cheap vs Quality Copywriting
    • conversational copywriting
    • Top Tips For Success
    • Social Media Marketing, Facebook
    • Why We Love Instagram
    • YouTube for Business
    • Why Choose a Professional Copywriter
    • Benefits of professional editing services
    • What not to do when blogging
    • Twitter for Business
    • What You Must Do When Blogging
    • Where to market your business online
    • What is Copywriting
    • Tips for great web copy
    • How to write a great product review
    • What you must do when blogging
    • Where to find FREE photos for your blog
    • What are the best blog ideas if you can’t think of any
    • What is a freelance copywriter/ Definition of a freelance copywriter
    • What are product reviews
    • What are press releases
    • What are advertorials
    • What are blogs
    • What is an eBook
    • What is a novel
    • What is travel writing
    • What is technical writing
    • How to keep your copy simple
    • How often should you blog
    • How often should you post to social media
    • How to write a great product review
    • How to write a great introduction for your blog
    • How to write a great headline/heading
    • How to find a great freelance writer
    • How to write a great eBook
    • How to get freelance jobs
    • How many people should you follow in Instagram
    • How to get followers on Instagram
    • How to get likes on Facebook
    • How to get followers on Twitter
    • The importance of research in blog writing
    • The importance of a great headline
    • The importance of research in travel writing
    • The importance of hashtags
    • The importance of SEO
    • Difference between serious tone and friendly tone
    • Difference between website copy and social media
    • Difference between Facebook posts vs Twitter posts
    • Difference between product reviews and product descriptions
    • Difference between blogs and articles
    • Difference between fact and fiction
    • Difference between fact and fiction writing
    • 3 tips for great blogs
    • 3 tips for eBook writing
    • 3 tips for Facebook posts
    • 3 tips for Twitter posts
    • 3 tips for Instagram
    • 3 tips for Pinterest
    • 3 tips for YouTube