Social media is constantly evolving, as they grow and their user base changes, they shift to adapt their features. On the one hand, it can be frustrating for creators looking to capitalise on trends, but on the other, it provides a great chance to use new creative ways to reach and expand your audience. According to official figures, there are 4.59 billion social media users and it's growing every year. With over half of the world's population being active on at least one social media channel, it's an opportunity you can't overlook. But, what are the important social media trends you need to know?
Twitch, YouTube Live, Facebook, Instagram, TikTok, and Twitter all offer live streaming options. According to Facebook one in five videos on the platform are live broadcasts. Even major YouTubers are shifting away from releasing edited videos on a schedule, instead opting to live stream.
Livestreaming is an opportunity to connect with people everywhere at once. You can maintain the positive benefits of direct social interactions. It's also a great marketing strategy, whether you want to hold a webinar, engage directly with your audience, or provide a how-to for your product. You can also hold a Q&A session or just let your audience get to know you. It's one of the most powerful and popular ways to reach an audience directly.
YouTube may be the leading social platform in terms of video content, but there is momentum across every platform. TikTok has only spurred that growth on other platforms. Every channel is competing for users just like every business website is competing for an audience. Short videos and reels are widespread because they're as quick and easy to create as they are to enjoy. It's an inexpensive way to reach your audience.
Email Marketing, Social Media & Brand Immersion
The lines between channels are shrinking. Marketers are making an effort to collect as much data as possible, and the way to use it effectively is by bridging the gap across the platforms. Set the tone for your brand, align it across your social media and carry it through to your email marketing campaigns. It's all about total brand immersion – cross-channel campaigns that require an email signup are a great place to start.
Social media trends change, and the most popular trends started humbly. Keep your ear to the ground so you can get on board the social media trends as they are just taking off. If you need help with content management or social media marketing, reach out to Angel Blue Marketing today!
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