Quick Tips About Copywriting
When you’re copywriting, the process is not as complex as it might seem.
Firstly, think about the audience you’re writing for. Put yourself in their shoes. What would they want to read? How would they speak? What would be of interest to them?
Don’t use language they wouldn’t understand. If you’re selling yourself, write in simple language – they might not understand all the technical terms of your products – they just want to know why they should buy it.
Make your paragraphs short. 2-3 sentences is more than enough in one paragraph. People are more likely to lose interest if your paragraphs are too long.
Finally, include powerful words that are bound to grab attention. Using the word “you” will hit right at home with your readers. They’ll feel as though you ARE talking to them, which is what is going to make them connect with you and your business.
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