ANGEL BLUE MARKETING
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5 Ways Words Can Sell For You

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There are so many ways that you can create content that sells products and services that you offer as a business, but when it comes down to it, there are just two words that we live by that ensure your copy sells. Those two words?

Simple Sells!Web copy has a few main rules to follow to make it successful and being simple is the biggest one. Harvard Business Review published an article called To Keep Your Customers, Keep It Simple, and this is so true that we live by it daily when we write copy. Simplicity is the key to getting messages across to a broader community.

Why?

Because when you push technical jargon to people who don’t understand it, they are either going to a) ignore it and move on or b) think your company or product is pretentious, and you will have no benefit either way.

That’s not to say you don’t need ‘technical jargon’ about your products and services. It’s also crucial to have that, just don’t try and sell with it.

Consumers on average, are average. So, you need to cater to the average consumer within your market. If your product has a simple explanation about what it does, a majority of people will be able to understand and be more likely to buy from you. If your copy is full of complicated technical information that hardly anyone understands, the chances of ordinary people being able to understand it and buy from you are minimal.

Even the most technologically advanced products in the world have a simple copy because if they didn’t no one would be interested in it. Take a look at this camera for example. It is the most technologically advanced camera ever built, but when you read about it on the company’s website, there isn’t much an average person can’t understand, right?   The copy is simple and easy to understand. If it wasn’t, would you keep reading? This principle is precisely the same for everything from a plain white sticker for a label machine to the most technically advanced computers on the planet. If they want to sell it, people need to understand why they need it.


Why simplicity?

In this modern world, we have access to literally every bit of information available in an instant. We are a generation that cannot wait too long for information. We are a generation that even at university, we are able to fact check what professors are saying as they speak it, so when we buy things in 2018, we don’t want to have time wasted. Simplicity is no longer a luxury; simplicity is a necessity.
If you want to engage your consumers enough to inspire them to buy your products, you just need to keep your technique simple.
How do we keep copy simple? Well, we aren’t going to give you all the answers, but here are our methods put simply for you.


One Goal

When you hire us to write your copy, we have one specific goal in mind.
Everyone wants their copy to close a sale, however, until you have just one goal, it won’t work.
In simple marketing terms, the goal of the copy is a CALL TO ACTION. Your CTA is your purpose for the strategy to begin with.
You must know the purpose of each product, each service or each event you are selling. This is where it begins and ends.


One Audience

Simplicity relies on the singularity of purpose (as above) and singularity of your audience. Knowing who won’t buy your product or service is even more important than knowing who will. This is the simplest way to see who you are targeting for sales. Qualifying your audience allows you to narrow your focus, which will not only save you money (by not trying to appeal to the wrong market), but it will let you focus on the audience that matters.

One Conversation

Think about how you have a conversation with ordinary everyday people. Do you talk to them in technical terms and complicated sentences? If the answer is yes, then people probably don’t like having a conversation with you. Conversations need to be simple. When we talk, our words all flow, using verbs, nouns, and  adjectives, but we use them simply, so we don’t confuse the conversation. Our communicating methods during real discussions are typically rhythmical, informal, natural and…you guessed it… simple!
On paper, however, we can often try and complicate things, and this is where our copy makes the most significant difference. Your copy needs to sound like a simple conversation, aimed at your one audience, with the one goal. It needs to be able to be read without overthinking what is being said.

If you find your copy is too complicated, we can edit for you, to make it simpler. That’s why we are so good at what we do. The best tool to combat complexity is a conversation. Read your copy out loud. If it doesn’t flow and has obvious conversational errors, it might just need to be simplified.

Try and steer clear of over technical words in your copy. Don’t be afraid to use big words, as long as people can understand them. This can be done by a simple explanation of the word. Make it worth their while, and it will seem more natural for them.


Simplicity Leads To Trust

Simple to read copy leads to knowing what the product is about, liking the information and trusting the seller. Trust, as we know, leads to sales.

If you have issues with making your copy conversational, that’s where we come in. Contact us below to see how we can assist.
 


CONTACT US NOW
Angel Blue Marketing offers copywriting services Australia and worldwide. Specialising in website content writing and blog writing, as well as sales and marketing copywriting; editing; creative design.
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Website by Angel Blue Marketing, 2020
ABN 85 611 330 399
    
  • Home
  • SERVICES
    • Website Content Writing
    • Blog Content Writing
    • Product Descriptions Content Writing
    • eBooks and Newsletters
    • Email Automations
    • Editing Services
    • Design Services
    • Social Media Marketing
    • Content Management Services
  • About
  • Get In Touch
  • Blog
    • How to Write Great Website Copy
    • Why Quality Copywriting is Essential in 2023
    • Email Automation: Its Benefits and Limitations
    • 5 Essential Tips to Make Product Descriptions that Drive Sales
    • Why Should Your Small Business Use Digital Business Cards
    • Good Content vs Great Content
    • Important Social Media Trends You Need To Know
    • HOW TO CREATE A CONTENT STRATEGY FOR 2023
    • Top 5 Tips To Improve Your Website Content
    • Top 5 Content Writing Tips For 2022
    • Actionable Content Marketing Tips For 2022
    • How SEO And Content Marketing Can Collaborate To Help You Thrive On The Web
    • Why Should Your Small Business Use Digital Business Cards
    • Innovative New Ways to Process Payments for Small Businesses
    • The Four Phases Of A Successful Content Marketing Funnel
    • Covid & Kids: It's NOT "Just A Cold"
    • How To Build Your Social Media Strategy in 2022
    • Finding And Recruiting Marketing Professionals
    • 5 Useful Ways Graphic Design Benefit Your Business
    • How Can Your Business Benefit from E-books
    • 5 AWESOME FREE APPS TO IMPROVE ONLINE BUSINESS EXPOSURE
    • Your New Business Branding Checklist for 2021
    • 14 Marketing Tips That Work Part 3
    • 14 Marketing Tips That Work Part 2
    • 14 Marketing Tips That Work Part 1
    • How To Create Marketing That Actually Sells
    • Is Social Media As Good As It’s Made Out To Be
    • 5 Ways Words Can Sell For You
    • 8 Tips For Building Your Brand Through Web Design
    • How a Better Brand Identity Changes Your Business
    • Best SEO Tools 2018
    • Reconsider Your Website Home Page
    • Foolproof SEO
    • How Can Your Business Benefit From Hiring Remote Workers?
    • 5 Qualities Of Amazing Advertising Material
    • The Importance of Building a Brand
    • Why is content management so important for big business?
    • 5 Things that make a great website
    • How to find a quality web designer
    • Why Create a Business Blog?
    • Social Media Hacks for Small Business
    • Why Grammar Matters in Business
    • Why Do I Need A Good Copywriter
    • HOW SEO BLOGGING WORKS
    • 5 Reasons You Need to Share This Article
    • 5 best SEO blogs
    • Blogging for your business
    • How your web content builds your business
    • What is SEO Content, and how does it benefit my business?
    • Why use Google for research?
    • Using Social Media for your Business
    • Where to find your next blog topic online
    • Why Have Photos On Your Blog
    • Why You Should Use Hashtags
    • Why Get A Professional Writer For Your Website
    • Importance of keywords in web copy
    • Myths about copywriting
    • Quick Tips About Copywriting
    • Why get a copywriter
    • Tips for Marketing Online
    • Cheap vs Quality Copywriting
    • conversational copywriting
    • Top Tips For Success
    • Social Media Marketing, Facebook
    • Why We Love Instagram
    • YouTube for Business
    • Why Choose a Professional Copywriter
    • Benefits of professional editing services
    • What not to do when blogging
    • Twitter for Business
    • What You Must Do When Blogging
    • Where to market your business online
    • What is Copywriting
    • Tips for great web copy
    • How to write a great product review
    • What you must do when blogging
    • Where to find FREE photos for your blog
    • What are the best blog ideas if you can’t think of any
    • What is a freelance copywriter/ Definition of a freelance copywriter
    • What are product reviews
    • What are press releases
    • What are advertorials
    • What are blogs
    • What is an eBook
    • What is a novel
    • What is travel writing
    • What is technical writing
    • How to keep your copy simple
    • How often should you blog
    • How often should you post to social media
    • How to write a great product review
    • How to write a great introduction for your blog
    • How to write a great headline/heading
    • How to find a great freelance writer
    • How to write a great eBook
    • How to get freelance jobs
    • How many people should you follow in Instagram
    • How to get followers on Instagram
    • How to get likes on Facebook
    • How to get followers on Twitter
    • The importance of research in blog writing
    • The importance of a great headline
    • The importance of research in travel writing
    • The importance of hashtags
    • The importance of SEO
    • Difference between serious tone and friendly tone
    • Difference between website copy and social media
    • Difference between Facebook posts vs Twitter posts
    • Difference between product reviews and product descriptions
    • Difference between blogs and articles
    • Difference between fact and fiction
    • Difference between fact and fiction writing
    • 3 tips for great blogs
    • 3 tips for eBook writing
    • 3 tips for Facebook posts
    • 3 tips for Twitter posts
    • 3 tips for Instagram
    • 3 tips for Pinterest
    • 3 tips for YouTube