Content is key, and great content requires time and effort or a healthy marketing budget. And while some websites focus solely on SEO and keyword-stuffing, successful websites recognise that great content is more important. You can generate leads by using the right keywords, but you can't ignore the quality of your content as a result. Keywords may draw visitors in, but your bounce rate will drop, the comments will slate you, your brand will suffer, and you're not going to go viral.
The right keywords are important so be sure to research what your target audience is looking for. You can see what search terms they use most commonly and work that into your content. Use Google's Keyword Planner to check on your competitors' keyword rankings.
Know Your Audience
Who are you trying to reach with your content? You need to know that before you can create great content people want to read. If you know who they are you can learn what they're looking for and serve them the content they want.
You're creating content for a website not writing medical journals, you don't need to overcomplicate things. Keep things simple and readable. Yoast provides an excellent readability tool you can use to check your content. Opt for simple words, active voice, short sentences, and short paragraphs.
Cite Your Source
Research is an important part of content creation, but be sure to cite your sources. You might not want to direct readers to another website, but use an authority site to avoid linking competitors and increase your site's rank-ability.
Always end with a Call To Action. But you need to know what action you'd like your readers to take before you can ask them to take that action. Always put yourself in the reader's position to consider whether you have a winning CTA to end your content with.
If you are new to creating content, it will come with experience. But you can always enlist the services of a professional content writer to handle the load on your behalf. If you need help with marketing and content creation, reach out to Angel Blue Marketing today!
Angel Blue Marketing offers copywriting services Australia and worldwide. Specialising in website content writing and blog writing, as well as sales and marketing copywriting; editing; creative design.