Carefully constructed website content is crucial for attracting new customers for your business, through your website. Websites need to be easy to read, they need to have engaging content, and they need to be able to rank on search engines by using SEO; or Search Engine Optimisation.
What is Search Engine Optimisation (SEO)?
SEO is a marketing influence focussed on growing visibility in organic search engine results.
What on earth does that mean? I hear you say. Well plain and simple, it is the words on your web pages, and how they link to your business that make your page visible on search engines like Google, Bing and Yahoo.
SEO incorporates both the methodical and inventive elements required to improve rankings, drive traffic, and increase awareness in search engines. SEO is often just a matter of making your site structured so search engines understand it.
Social media platforms and other types of web traffic from directories can generate traffic for your website, however search engines are the chief method of navigation for most internet users.
Search engines deliver targeted traffic, people looking for what your business or website offers; and this means you need to have the website content written to suit your business. However, making your online business flourish means you must create beyond writing content.
Your content needs to achieve two goals:
Appeal to the customer
Solve a specific problem
How do you create content that achieves those goals; that ranks well with Google and persuades people to use your services or buy your products?
That’s where Angel Blue Marketing comes in. We have been writing website content for almost 20 years, and have a key focus on customised web content, SEO blogs and copy writing for marketing, PR and advertising campaigns.
Contact us Contact Ustoday to discuss your website copy options.
Angel Blue Marketing is a copy writing, editing and social media company located in Brisbane, Queensland, offering a range of marketing and communications services to clients across the globe.