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Where To Market Your Business Online

Online marketing can be daunting if you don’t know what you’re doing. It’s easy to waste money on the wrong types of advertising. Pay Per Click advertising is probably the safest way to go, here are some of the better ways to spend money online with PPC Marketing.

Google Adwords
Since Google owns majortity share of the search engine market, it makes their advertising platform Adwords the biggest platform for Pay Per Click (PPC) marketing.  It lets you create text, image or video based advertisements targeting people who search for specific keywords and terms in the Google search box. You can also get very specific in when your ad displays, making your marketing dollars very efficient.  Setting up a campaign can be a bit complicated for beginners; luckily Google offers an easy way for small businesses to get started with Google Adwords Express.

7 Search
A smaller player in the paid search industry, 7 Search uses smaller, niche search engines to display your Pay Per Click (PPC) ads.  They claim a better ROI than their bigger competitors and bidding on keywords is cheaper than Google Adwords, though you won’t get the same click volume as Adwords.

Facebook Advertising
Facebook’s local business promotions are optimized for reach to deliver your ad to as many people as possible. This optimization means that your campaign will be efficient in making people aware of your business, which is the first step to increasing your sales. Maximizing your reach is important, as most people who see Facebook ads, that go on to purchase products in a store, don't click on ads. By focusing only on people who engage with ads, you'll only be reaching a small fraction of your potential customers.

Twitter Advertsing
While Twitter has allowed advertising for quite some time with promoted tweets and trends, it has been way out of the budget for small business owners but they have recently launched a small business advertising program that makes it much more affordable for small businesses to advertise on Twitter.

LinkedIn Advertising
If you’re in the B2B or professional services industry, LinkedIn Ads may be exactly what you’re looking for.  Linkedin can serve highly targeted ads to other professionals and businesses on Linkedin.  The Cost Per Click (CPC) is higher than pretty much any other platform, but you can target your ads to very specific people.

Pinterest Ads
If you have a business that targets women and you can create visually appealing graphics, Pinterest can be a top performing ad platform for you. Although not available to everyone just yet, they have launched an advertising tool called Promoted Pins, so the future will see how that goes.

Contact Angel Blue for copywriting, editing, proofreading and Social Media Marketing!

Email: director@angelbluemarketing.com
Angel Blue Marketing is a copy writing, editing and social media company located in Brisbane, Queensland, offering a range of marketing and communications services to clients across the globe.
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Website by Angel Blue Marketing, 2016
ABN 85 611 330 399
  • Home
  • Services
    • Copywriting
    • Editing
    • Social Media
    • Design
    • Full Services
  • About Us
    • E-Book Marketing Success
    • Testimonials
  • Contact Us
  • Blog
    • Digital Nomad
    • 3 Finance Trends for 2018
    • Why Create a Business Blog?
    • Social Media Hacks for Small Business
    • Why Grammar Matters in Business
    • Why Do I Need A Good Copywriter
    • HOW SEO BLOGGING WORKS
    • 5 Reasons You Need to Share This Article
    • 5 best SEO blogs
    • Blogging for your business
    • How your web content builds your business
    • What is SEO Content, and how does it benefit my business?
    • Why use Google for research?
    • Using Social Media for your Business
    • Where to find your next blog topic online
    • Why Have Photos On Your Blog
    • Why You Should Use Hashtags
    • Why Get A Professional Writer For Your Website
    • Importance of keywords in web copy
    • Myths about copywriting
    • Quick Tips About Copywriting
    • Why get a copywriter
    • Cheap vs Quality Copywriting
    • Tips for Marketing Online
    • conversational copywriting
    • Top Tips For Success
    • Social Media Marketing, Facebook
    • Why We Love Instagram
    • YouTube for Business
    • Why Choose a Professional Copywriter
    • Benefits of professional editing services
    • What not to do when blogging
    • Twitter for Business
    • What You Must Do When Blogging
    • Where to market your business online
    • What is Copywriting
    • Tips for great web copy
    • How to write a great product review
    • What you must do when blogging
    • Where to find FREE photos for your blog
    • What are the best blog ideas if you can’t think of any
    • What is a freelance copywriter/ Definition of a freelance copywriter
    • What are product reviews
    • What are press releases
    • What are advertorials
    • What are blogs
    • What is an eBook
    • What is a novel
    • What is travel writing
    • What is technical writing
    • How to keep your copy simple
    • How often should you blog
    • How often should you post to social media
    • How to write a great product review
    • How to write a great introduction for your blog
    • How to write a great headline/heading
    • How to find a great freelance writer
    • How to write a great eBook
    • How to get freelance jobs
    • How many people should you follow in Instagram
    • How to get followers on Instagram
    • How to get likes on Facebook
    • How to get followers on Twitter
    • The importance of research in blog writing
    • The importance of a great headline
    • The importance of research in travel writing
    • The importance of hashtags
    • The importance of SEO
    • Difference between serious tone and friendly tone
    • Difference between website copy and social media
    • Difference between Facebook posts vs Twitter posts
    • Difference between product reviews and product descriptions
    • Difference between blogs and articles
    • Difference between advertorials and blogs
    • Difference between fact and fiction writing
    • 3 tips for great blogs
    • 3 tips for eBook writing
    • 3 tips for Facebook posts
    • 3 tips for Twitter posts
    • 3 tips for Instagram
    • 3 tips for Pinterest
    • 3 tips for YouTube
  • Pacific Traveller
  • Writers
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