Where To Market Your Business Online
Online marketing can be daunting if you don’t know what you’re doing. It’s easy to waste money on the wrong types of advertising. Pay Per Click advertising is probably the safest way to go, here are some of the better ways to spend money online with PPC Marketing.
Google Adwords
Since Google owns majortity share of the search engine market, it makes their advertising platform Adwords the biggest platform for Pay Per Click (PPC) marketing. It lets you create text, image or video based advertisements targeting people who search for specific keywords and terms in the Google search box. You can also get very specific in when your ad displays, making your marketing dollars very efficient. Setting up a campaign can be a bit complicated for beginners; luckily Google offers an easy way for small businesses to get started with Google Adwords Express.
7 Search
A smaller player in the paid search industry, 7 Search uses smaller, niche search engines to display your Pay Per Click (PPC) ads. They claim a better ROI than their bigger competitors and bidding on keywords is cheaper than Google Adwords, though you won’t get the same click volume as Adwords.
Facebook Advertising
Facebook’s local business promotions are optimized for reach to deliver your ad to as many people as possible. This optimization means that your campaign will be efficient in making people aware of your business, which is the first step to increasing your sales. Maximizing your reach is important, as most people who see Facebook ads, that go on to purchase products in a store, don't click on ads. By focusing only on people who engage with ads, you'll only be reaching a small fraction of your potential customers.
Twitter Advertsing
While Twitter has allowed advertising for quite some time with promoted tweets and trends, it has been way out of the budget for small business owners but they have recently launched a small business advertising program that makes it much more affordable for small businesses to advertise on Twitter.
LinkedIn Advertising
If you’re in the B2B or professional services industry, LinkedIn Ads may be exactly what you’re looking for. Linkedin can serve highly targeted ads to other professionals and businesses on Linkedin. The Cost Per Click (CPC) is higher than pretty much any other platform, but you can target your ads to very specific people.
Pinterest Ads
If you have a business that targets women and you can create visually appealing graphics, Pinterest can be a top performing ad platform for you. Although not available to everyone just yet, they have launched an advertising tool called Promoted Pins, so the future will see how that goes.
Contact Angel Blue for copywriting, editing, proofreading and Social Media Marketing!
Email: director@angelbluemarketing.com
Google Adwords
Since Google owns majortity share of the search engine market, it makes their advertising platform Adwords the biggest platform for Pay Per Click (PPC) marketing. It lets you create text, image or video based advertisements targeting people who search for specific keywords and terms in the Google search box. You can also get very specific in when your ad displays, making your marketing dollars very efficient. Setting up a campaign can be a bit complicated for beginners; luckily Google offers an easy way for small businesses to get started with Google Adwords Express.
7 Search
A smaller player in the paid search industry, 7 Search uses smaller, niche search engines to display your Pay Per Click (PPC) ads. They claim a better ROI than their bigger competitors and bidding on keywords is cheaper than Google Adwords, though you won’t get the same click volume as Adwords.
Facebook Advertising
Facebook’s local business promotions are optimized for reach to deliver your ad to as many people as possible. This optimization means that your campaign will be efficient in making people aware of your business, which is the first step to increasing your sales. Maximizing your reach is important, as most people who see Facebook ads, that go on to purchase products in a store, don't click on ads. By focusing only on people who engage with ads, you'll only be reaching a small fraction of your potential customers.
Twitter Advertsing
While Twitter has allowed advertising for quite some time with promoted tweets and trends, it has been way out of the budget for small business owners but they have recently launched a small business advertising program that makes it much more affordable for small businesses to advertise on Twitter.
LinkedIn Advertising
If you’re in the B2B or professional services industry, LinkedIn Ads may be exactly what you’re looking for. Linkedin can serve highly targeted ads to other professionals and businesses on Linkedin. The Cost Per Click (CPC) is higher than pretty much any other platform, but you can target your ads to very specific people.
Pinterest Ads
If you have a business that targets women and you can create visually appealing graphics, Pinterest can be a top performing ad platform for you. Although not available to everyone just yet, they have launched an advertising tool called Promoted Pins, so the future will see how that goes.
Contact Angel Blue for copywriting, editing, proofreading and Social Media Marketing!
Email: director@angelbluemarketing.com
