The Benefits of YouTube for Business
As a business owner, you might be right to say that YouTube is somewhat of a time wasting distraction, and may be inclined to block your employee’s access at work, however it has many benefits for business, and is a great way to market your business and build an online profile for your products or service.
You can use it to build your business’ reputation as an expert in a field with video tutorials or short video tips, as well as linking to other experts' videos that relate to their area of interest.
YouTube has a range of uses and benefits for business that can complement those offered by other platforms. It lets businesses show their products in action, so the buyer can see how it works before they buy, which is very useful if you have limited physical distribution channels.
YouTube is the 2nd largest search engine and the 3rd most visited website worldwide, behind only Google and Facebook respectively, so to tap into that constant flow of traffic, you need to stand out.
It’s a great way to connect to your customers, share produce launches, event footage, video blogs and customer footage via video.
In our tech-driven world, the most beneficial outcome from having a solid YouTube presence is that it makes you more visible on Google, which at the end of the day, is how you get business. If your videos are being embedded on other people’s websites, or being shared on social media, it builds your video profile “rating” and brings you higher up the visibility ladder.
Did you know that 65% of people are visual learners? If you have video that can teach people something new, then that’s tapping into a pretty broad market right there.
With Google AdWords for Video, you can get laser-focused access to your audience by advertising on videos your audience are more likely to watch and search for. The biggest advantage of AdWords for Video is that you’ll only pay for engaged views.
We can set up your online profile, manage your advertising and marketing campaigns, and help you reach those long-term goals. Don’t hesitate to see how we can help you.