What is conversational copywriting?
Put simply, conversational copywriting is exactly what it sounds like it is.
Conversational copywriting is the form of writing that actually feels like a conversation. There’s not really any other way to explain it.
Like any real conversation, you need to be able to draw someone in to listen to what you want to say. Imagine you wanted to start a conversation with a stranger in the street. If you have an open ended way for them to respond, you have their attention, and can start talking.
People will have a better response if they can relate, so if you write like you would speak [and maybe a little better], then that is conversational copywriting.
You have a much better chance at engaging with your customers or clients if you have copy that is written in a way that keeps them interested, than if you write in a long-winded style that just points out the facts.
Want to know more?
Contact us.
Conversational copywriting is the form of writing that actually feels like a conversation. There’s not really any other way to explain it.
Like any real conversation, you need to be able to draw someone in to listen to what you want to say. Imagine you wanted to start a conversation with a stranger in the street. If you have an open ended way for them to respond, you have their attention, and can start talking.
People will have a better response if they can relate, so if you write like you would speak [and maybe a little better], then that is conversational copywriting.
You have a much better chance at engaging with your customers or clients if you have copy that is written in a way that keeps them interested, than if you write in a long-winded style that just points out the facts.
Want to know more?
Contact us.
