AI written content: Is It Okay TO USE FOR BUSINESS?

With the rise of Artificial Intelligence, the world of content marketing has been revolutionised. AI can automate the content creation process, which can save companies significant amounts of time and money. However, this raises concerns about the quality of the content produced by AI.

Although content created by AI is not perfect, AI-written content can be incredibly useful if it is edited and humanised by professional content editors. This post will address the benefits of using AI-written content, as well as the importance of editing and humanising it before publishing.

AI Generated Content Eliminates Repetitive Tasks.
One of the most significant advantages of using AI is that it automates repetitive and mundane tasks such as content creation and promotion. With AI, content creators can generate a vast amount of content in a short period which can help save time and cost and enable more output. By automating these tasks, content creators can devote more time to strategy, analytics, and audience engagement.

AI Can Adapt to Many Genres and Styles.
 AI can be programmed to produce content for different genres and styles. This allows businesses to produce more content that will engage with their readers. With AI, businesses can create and publish a wide range of content like articles, blogs, social media posts, web pages, and more in line with the writing style of the target audience. The AI-generated content can be modified to adapt the tone of voice to the brand voice or the target audience. Thus, AI-written content can be a valuable tool in building a stronger online presence.

Humanisation of AI-Generated Content.
Although AI can automate content creation, it lacks the ability to understand the context behind the content. This often leads to errors that can impact the message and quality of the content. However, AI-written content can be humanised by professional content editors, who can review the digital content for optimal context, grammar, tone, voice, or style that may be missing or need adjustments. Additionally, human editors can add finishing touches or elements that add value to the content.

Cost-Effective Automation.
One of the significant benefits of using AI-generated content is its cost-effectiveness. AI-written content is cost-efficient since it eliminates the human element, which is often the most time-consuming and expensive part of content creation. To create unique, high-quality, and engaging content, professional content editors need to review the AI-generated content to ensure that it captures the brand message and aligns with the target audience. However, since AI helps cut down these costs in certain areas, businesses can produce large amounts of quality content while staying within their budget.

High-Quality, Search-Engine Optimised Content.
AI based digital content can be search engine optimised and appealing to the target audience in terms of relevancy, structure, user intent, and so on. AI can be capable of SEO optimised content when collaborated with a professional content editor and utilise content optimisation tools such as Google Analytics metrics, Grammarly, SEMrush, Hemingway app, Yoast plugin, and so on. This ensures that the content created is of high quality, friendly to readers and search engines, and optimised for maximum reach to the target audience.
 
Final Thoughts
AI-generated content can be incredibly useful to marketers and businesses. As illustrated in this post, AI-generated content can help businesses automate repetitive tasks, adapt to many genres, and significantly reduce costs while producing high-quality and search engine optimised content.

However, AI-generated content must be humanised, edited, and reviewed by professional content editors before publication to ensure that it delivers the correct message and tone to the target audience. AI-generated content should not be dismissed outright but utilised and collaborated with professional content editors to ensure that it delivers top-notch, error-free, and enjoyable content to the audience.