Reconsidering Your Website’s Home Page For SEO
When you build a website, your home page is usually built to make a lasting first impression. Often, however, business owners simply assume that the front page is the first page people land on after competing for a search on a search engine. However, the landing page can be any page on your site. This, of course, all depends on what the person is searching for, what keywords they are searching, and how it links up to your website.
As an example, if you have an online store as part of your website, chances are anyone searching for the type of product you sell won’t even reach your home page, as they will be sent directly from Google’s “shop” function to your store page or directly to a specific product.
A lot of businesses focus on the home page and put all the information about your business there, however often that page will never even be seen by a consumer. Websites aren’t like magazines, and generally, people don’t read them from front to back, they simply find what they are looking for and head straight to it.
Why is this, so important to know?
Well, the best way to get attention for other products or services on your website, is to put them on your home page, right? WRONG!! Your content should be spread across all pages of your site evenly. Providing links to all your products and services on every page is far more important as having a beautiful home page.
Isn’t the home page where people start though?
No, not always. If customers are specifically looking for your business website, then yes that is most likely what they will find, but for the other 97% of the time, your site visitors will be looking for something specific and have been linked to a product or service page that refers to their keyword searching.
As an example, our website traffic runs a bit like this – only around 30% of our site visitors visit our home page. EVER. But that’s not really where we want our visitors to be. Sure, our site has a lot of relevant information on the home e page, but we have other ways to let our visitors know what else we offer.
So, why do I have a home page?
The home page still gets used. It is still the starting point for some of your visitors, and if you happen to have a lot of other advertising and marketing material floating around, then people will be typing in your home page address. It’s not like it doesn’t get used at all, it just shouldn’t be the only page with a huge focus on everything your business has to offer.
Creating a home page, on every page is what the point of this blog is. Create something on every page of your website that is reminiscent of what your home page has to offer.
We have vast experience in creating websites that function correctly, If you would like to know more or want us to help you, then you need to contact us below. It’s that simple!
Contact us today.
As an example, if you have an online store as part of your website, chances are anyone searching for the type of product you sell won’t even reach your home page, as they will be sent directly from Google’s “shop” function to your store page or directly to a specific product.
A lot of businesses focus on the home page and put all the information about your business there, however often that page will never even be seen by a consumer. Websites aren’t like magazines, and generally, people don’t read them from front to back, they simply find what they are looking for and head straight to it.
Why is this, so important to know?
Well, the best way to get attention for other products or services on your website, is to put them on your home page, right? WRONG!! Your content should be spread across all pages of your site evenly. Providing links to all your products and services on every page is far more important as having a beautiful home page.
Isn’t the home page where people start though?
No, not always. If customers are specifically looking for your business website, then yes that is most likely what they will find, but for the other 97% of the time, your site visitors will be looking for something specific and have been linked to a product or service page that refers to their keyword searching.
As an example, our website traffic runs a bit like this – only around 30% of our site visitors visit our home page. EVER. But that’s not really where we want our visitors to be. Sure, our site has a lot of relevant information on the home e page, but we have other ways to let our visitors know what else we offer.
So, why do I have a home page?
The home page still gets used. It is still the starting point for some of your visitors, and if you happen to have a lot of other advertising and marketing material floating around, then people will be typing in your home page address. It’s not like it doesn’t get used at all, it just shouldn’t be the only page with a huge focus on everything your business has to offer.
Creating a home page, on every page is what the point of this blog is. Create something on every page of your website that is reminiscent of what your home page has to offer.
We have vast experience in creating websites that function correctly, If you would like to know more or want us to help you, then you need to contact us below. It’s that simple!
Contact us today.
