How to find a great graphic idea for your business
Your logo is a key element of your business, it’s the thing people will associate your business with when they see it online or in person, it’s got to stand out and be unique and memorable.
When it comes time to make a choice for which sort of design you want to go with, you’re going to want to look for a professional graphic designer to help you with logo design. But first, you’ll need to decide on what you want. There are myriad ways to do this, but before we get to those places to look, you should figure a few things out first.
What Do You Want Your Logo to Look Like? This might be a fairly obvious point, but your logo should pertain to your business, it should be eye-catching, creative and immediately recognizable by old and new customers. Do you want your logo to be a collection of ordered alphabet letters? For example, IBM is the logo given to the technology company. Or would you like it to be a combination of graphics and words, like Pizza Hut? Or perhaps just a simple graphic -- like Apple’s iconic logo -- an apple stencil.
Logos Represent Your Business. When creating a logo, you should bear in mind that it will represent your business at all times, potentially reaching all over the world, given that, you’ll want to choose something tasteful, applicable and easily recognizable.
What’s Your Budget For Logo Creation? Do you have any sort of budget set aside for logo creation? If not, you should figure out how much you are willing to or can spend on logo design, consider all of the above and design a logo that fits your needs and meets your budget.
Now that those considerations have been noted, here are some great places to find some ideas for your logo:
Use the Internet: If you’ve decided to design your logo yourself, then the Internet is awash with sites like Instagram and Pinterest from which you can draw inspiration -- or, look for other companies like your own, and see what they have incorporated into their logos -- and though copying a logo is illegal under copyright laws, there’s no harm in attempting to find inspiration from others.
If you’ve gone down the paid-for-design route, then graphic designers almost always have a website of their own, where they’ll display their portfolios and various links to social media platforms where they’ll also showcase their work.
Ask Around: While the Internet is a great resource and is probably most people’s go-to for finding information on graphic designers and artists, your friends and family are good places to begin asking, too. They themselves might be able to help you out, or know people. Or might know someone who knows someone. The fact that you’re asking a friend or asking a friend of a friend might be a good way for you to save some money, too!
While finding a graphic designer for your business can be a challenge, so long as you first have a clear picture in mind of the sort of graphic you want to create, and then go about finding the right person for the job, you’re sure to not go wrong and come out with a snazzy, catchy, memorable logo that will be recognised by everyone.
