How to keep your copy simple

My aim is to put down on paper what I see and what I feel in the best and simplest way. - Ernest Hemingway
Clear, easy and simple writing is an art. It not only helps the reader but is also a smart approach to writing.  Your writing will be meaningless if you are not able to send your messages to your readers. An easy and simple copy helps the readers to understand the topic. To write a simple copy, you may follow the following instruction-

• Write short
• Be precise and exact
• Use easy and lucid language
• Use conversational tone
• Avoid Jargon or register (special word for special field), rather describe the word
• Use examples
• Present visual images to describe your writing
• Use familiar words
• Try to make the writing interesting
• If possible, show some surveys, pictures or charts
• Avoid slang
• Avoid parallel sentence construction, weak verbs and double negatives
• Use active voice
• Use acronyms and abbreviation. If possible, explain the acronyms and abbreviations
• Check the spelling and grammar
• Finally, give a nice clear finish to your writing.

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