How to write a great headline/heading
An eye catching headline is like the presentation of foods. Before eating the food, people look at the decoration of food which is equally important as the cooking procedures. Similarly, before reading the whole text, people at first read the headlines. As a result, a catching headline is as important as the body content.
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” – David Ogilvy
To write a great headline, remember the following issues: -
Bad example: write headline
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“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” – David Ogilvy
To write a great headline, remember the following issues: -
- Use numbers and digits for example: 20 top listed attracted places in Dubai
- Write list words like reasons, principles, lessons, ways, tips, tricks, secrets, ideas, techniques, strategies, facts, methods, statistics.
- Define your topic like:
Bad example: write headline
- Keep it short
- Brainstorm the idea
- Address Readers in 2nd Person
- May use the 5Ws: Who, What, When, Where, Why
- Use strong and interesting adjectives like effortless, painstaking, fun, free, incredible, essential, absolute, strange.
- Use keywords
Contact Angel Blue for copywriting, editing, proofreading and Social Media Marketing!
Email: [email protected]
