Myths about Copywriting
Everyone has their own ideas about copywriters, but here are 3 myths you probably thought you knew:
A writer is the same as a copywriter: FALSE
Just because you can write, doesn’t mean you can write copy. Copywriting involves techniques and a range of knowledge that might not be available in other parts of writing. Blogs are much different to websites, product descriptions different to advertorials, etc.
A copywriter can write about everything and anything: FALSE
While there are SOME copywriters who can write about everything – you’ll find it is rare and often “everything” is limited. I have experience writing for a huge range of industries, with different types of copy – from advertising to blogs – and everything in between. But give me a script, something fictional or a technical/medical report: and I’d find myself lost.
Big words are the best: FALSE
More often than not, it’s the simple words that make copy what it is. You don’t want to lose your audience, you want to engage them – so do that in the easiest way possible. Big words don’t make you look smart … even more so when you use them in the wrong context.
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