Tips for great web copy!
Writing for the web isn't particularly complicated, but our experience with website content writing is one of the services we have mastered here in Australia.
With 20 years’ experience as a professional copywriter, with clients all across Australia, including Brisbane, Sydney, Melbourne, Gold Coast, Canberra, Perth and Adelaide, we are content writing services experts.
With 20 years’ experience as a professional copywriter, with clients all across Australia, including Brisbane, Sydney, Melbourne, Gold Coast, Canberra, Perth and Adelaide, we are content writing services experts.
- Get the important information upfront
- Know your audience
- Write in simple, concise English
- Get rid of unique industry jargon
- Use short paragraphs – four sentences max
- Use short sentences – twelve on average
- Skip unnecessary words
- Avoid the passive tense
- Avoid needless repetition
- Address your web visitors directly.
- Use the word you
- Shorten your text
