Tips For Marketing Your Business Online
We live in a tech-driven world, and for marketing, social media dominates everything. To make your company stand out you need to be all over social media, to gain the attention of new and existing customers. If you don’t have a clue what you are doing, here are a few simple tricks to help you along the way. For the more difficult tasks, like creating specific content, and creating marketing campaigns, maybe you need to get professional help. Our team is always there to answer your questions.
1. Respond as soon as possible to a social media query, with the same preference as answering a phone or responding to an email. Your customers are online. To capture them, you need to be online with them.
2. Twitter is a very popular channel of communication. It's a great way to build a following and keep in contact with your customers. However, it can be tricky as it limits your posts to 140 characters, and it's fast-paced. If you can keep up though, it’s an excellent way to build your business.
3. Facebook’s algorithms now make it quite difficult for brands to get exposure, unless you pay for it. Short, simple and eye-catching posts are the best way to stand out. Try asking questions of your customers to increase the ever-so-important one-on-one interaction. Experiment with Facebook ads, too. You’ll be surprised how quickly your name gets out there.
4. Content is king. Use images when you can. It doesn't matter what it is -- a photo of a favourite celebrity, a pretty landscape, a colourful infographic or a fun GIF. Once your image has caught their eye, the viewer will be looking for the content behind the photo. Provide content that will make them want to click, and you’re on to a winner. Trial & Error is key here. If all else fails, use a photo of a cute puppy.
To keep your audience engaged, you need to be engaging as well. Tell a story, share a blog post, run a cross-media competition, use unique #hashtags and ALWAYS link back to your website. Follow a few of these guidelines the next time you post on your socials, and see the results change.
Contact Angel Blue for copywriting, editing, proofreading and Social Media Marketing!
Email: [email protected]
1. Respond as soon as possible to a social media query, with the same preference as answering a phone or responding to an email. Your customers are online. To capture them, you need to be online with them.
2. Twitter is a very popular channel of communication. It's a great way to build a following and keep in contact with your customers. However, it can be tricky as it limits your posts to 140 characters, and it's fast-paced. If you can keep up though, it’s an excellent way to build your business.
3. Facebook’s algorithms now make it quite difficult for brands to get exposure, unless you pay for it. Short, simple and eye-catching posts are the best way to stand out. Try asking questions of your customers to increase the ever-so-important one-on-one interaction. Experiment with Facebook ads, too. You’ll be surprised how quickly your name gets out there.
4. Content is king. Use images when you can. It doesn't matter what it is -- a photo of a favourite celebrity, a pretty landscape, a colourful infographic or a fun GIF. Once your image has caught their eye, the viewer will be looking for the content behind the photo. Provide content that will make them want to click, and you’re on to a winner. Trial & Error is key here. If all else fails, use a photo of a cute puppy.
To keep your audience engaged, you need to be engaging as well. Tell a story, share a blog post, run a cross-media competition, use unique #hashtags and ALWAYS link back to your website. Follow a few of these guidelines the next time you post on your socials, and see the results change.
Contact Angel Blue for copywriting, editing, proofreading and Social Media Marketing!
Email: [email protected]
