Finding and Recruiting the Right Marketing Professionals for Your Business
You don’t have to possess 50 years of business experience to understand how crucial a healthy sales and marketing team is to your company. Without marketing, there are no sales, and without sales—well, you know.
So, how do you find creative sales and marketing professionals for your small business in this day and age? Below, Angel Blue Marketing discusses some practical steps you can take to boost your company’s marketing efforts through hiring the right professionals!
Begin With Your Employees
Without question, your employees are your biggest marketing asset. While there are plenty of ways to spend money and strategize on recruiting qualified marketing professionals, employee referrals hold much more value because their word-of-mouth opinions come from experience in the workplace and company culture.
Set up an employee referral program in your company that includes incentives for any team members who help recruit others to your business. Referrals from this type of program have a greater chance of attracting qualified candidates who are an ideal fit for your goals.
Scour Freelance Job Sites
If you’ve never hired a freelancer before, you should consider the prospect. Rather than committing to a long-term situation or providing payroll benefits and other obligations, you can pay freelancers simply for the projects and jobs they provide. Paying for services by the hour or project will allow your company more financial flexibility in other areas. Plus, freelancers are known for being experts in their field, so you can be sure you are getting top-notch services.
The best way to find qualified freelancers for your team is to look on online job boards that cater to freelancers specifically. Using sites like Upwork can provide you with an opportunity to connect with a wide range of marketing professionals like web designers, SEO specialists, social media managers, content writers, and many more.
You can even find a podcast promotion company on freelance job sites. Suppose your business is trying to manage your podcast. In that case, a professional promoter can expose your podcast to new listeners—ultimately helping you to establish your reputation in the industry and attract new subscribers. And you can easily find suitable candidates by comparing client reviews, rates, and delivery times of various professionals.
Strategize How You Advertise
No matter which strategies and channels you choose to use for attracting qualified marketing professionals to your team, you will need solid advertising in place. This includes being able to write compelling job descriptions for each role you need filling.
Descriptions should clarify what the job entails and highlight the positive aspects of your organization altogether. When you are writing job descriptions and interviewing candidates, make sure you paint a vivid picture of a healthy company culture!
Assess Each Candidate’s Potential
When choosing between candidates, it’s essential to know how to evaluate their true potential. Think outside the box rather than relying solely on the generic questions and answers heard in any other job interview. Ask each candidate how they would promote or sell your service or product more efficiently than your company is currently accomplishing.
To take it to the next level, consider putting them in a challenging virtual situation to test how they respond. Doing so will give you an idea of how the candidate can handle unexpected problems creatively and figure out solutions on the fly. And you know how important those qualities are when it comes to sales and marketing!
Work With an Agency
One other option you have for building a marketing team is to hire a full-service agency. An agency like Angel Blue Marketing, for example, will expertly handle all of your digital marketing needs, including content creation, website design, social media marketing, and much more!
If you don’t have healthy sales and marketing in your organization, you cannot survive in the long term. That’s why it’s so critical to find and recruit top-notch professionals to help you develop and execute marketing strategies that will help move your company forward. Consider the advice above, and keep looking for other techniques that will enable you to build a rock-solid marketing team that allows your business to flourish for years to come!
Would you like to read more helpful content or learn about our copywriting and editing services? Visit AngelBlueMarketing.com today!
So, how do you find creative sales and marketing professionals for your small business in this day and age? Below, Angel Blue Marketing discusses some practical steps you can take to boost your company’s marketing efforts through hiring the right professionals!
Begin With Your Employees
Without question, your employees are your biggest marketing asset. While there are plenty of ways to spend money and strategize on recruiting qualified marketing professionals, employee referrals hold much more value because their word-of-mouth opinions come from experience in the workplace and company culture.
Set up an employee referral program in your company that includes incentives for any team members who help recruit others to your business. Referrals from this type of program have a greater chance of attracting qualified candidates who are an ideal fit for your goals.
Scour Freelance Job Sites
If you’ve never hired a freelancer before, you should consider the prospect. Rather than committing to a long-term situation or providing payroll benefits and other obligations, you can pay freelancers simply for the projects and jobs they provide. Paying for services by the hour or project will allow your company more financial flexibility in other areas. Plus, freelancers are known for being experts in their field, so you can be sure you are getting top-notch services.
The best way to find qualified freelancers for your team is to look on online job boards that cater to freelancers specifically. Using sites like Upwork can provide you with an opportunity to connect with a wide range of marketing professionals like web designers, SEO specialists, social media managers, content writers, and many more.
You can even find a podcast promotion company on freelance job sites. Suppose your business is trying to manage your podcast. In that case, a professional promoter can expose your podcast to new listeners—ultimately helping you to establish your reputation in the industry and attract new subscribers. And you can easily find suitable candidates by comparing client reviews, rates, and delivery times of various professionals.
Strategize How You Advertise
No matter which strategies and channels you choose to use for attracting qualified marketing professionals to your team, you will need solid advertising in place. This includes being able to write compelling job descriptions for each role you need filling.
Descriptions should clarify what the job entails and highlight the positive aspects of your organization altogether. When you are writing job descriptions and interviewing candidates, make sure you paint a vivid picture of a healthy company culture!
Assess Each Candidate’s Potential
When choosing between candidates, it’s essential to know how to evaluate their true potential. Think outside the box rather than relying solely on the generic questions and answers heard in any other job interview. Ask each candidate how they would promote or sell your service or product more efficiently than your company is currently accomplishing.
To take it to the next level, consider putting them in a challenging virtual situation to test how they respond. Doing so will give you an idea of how the candidate can handle unexpected problems creatively and figure out solutions on the fly. And you know how important those qualities are when it comes to sales and marketing!
Work With an Agency
One other option you have for building a marketing team is to hire a full-service agency. An agency like Angel Blue Marketing, for example, will expertly handle all of your digital marketing needs, including content creation, website design, social media marketing, and much more!
If you don’t have healthy sales and marketing in your organization, you cannot survive in the long term. That’s why it’s so critical to find and recruit top-notch professionals to help you develop and execute marketing strategies that will help move your company forward. Consider the advice above, and keep looking for other techniques that will enable you to build a rock-solid marketing team that allows your business to flourish for years to come!
Would you like to read more helpful content or learn about our copywriting and editing services? Visit AngelBlueMarketing.com today!
