What are advertorials

An advertorial is a type of newspaper or magazine advertisement that is written in the style of an editorial or objective journalistic article and describes the information of a product. The term developed from the words “advertisement” and “editorial” in the 1960s in U.S.A. As a result, it does the work of both. It increases the interests or opinions of a sponsor. Generally, a company pays to deliver a message about their products or brands. The advertiser pays the magazine, newspaper or website for the space needed to present a copy-driven message about their products or brands to the target audience who reads it.

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