Why Should Your Small Business Use Digital Business Cards​

Guest Post

Small businesses need all the help they can get regarding marketing and building a network. One of the newest tools you can use in the current landscape is the digital business card, and every small business should get one.

Digital business cards have all the benefits of traditional paper cards and improve the general design and share-ability. Here’s why your small business should use digital business cards and why they will help set your business in the right direction.

What Is A Digital Business Card? Digital business cards allow you to share your contact information online. You can create digital business cards using an iPhone, iPad, Android, or computer, and they are often more affordable than paper cards. In the same way, traditional business cards are designed and customized; electronic business cards can be distributed to anyone.

It’s one of the key tech tools to help businesses thrive, especially in a world where you want people to have unlimited access to your contact details for potential sales. There is no limit on how much information you can include when you have a digital card. 

The card can be customized with a photo, a video, your company's logo, social media profiles, badges, PDFs, and more, in addition to your standard contact information such as your name, company, email, and phone number.

Why You Need a Digital Business Card
If you’re looking to maximize your visibility, digital business cards for small business owners is the only way to go. Here’s why.

Grabs Attention Quickly
Because these cards can be designed in many ways, they stand out and are memorable. When you meet someone face to face, they’re more likely to remember you because they remember how you looked. 
 
With digital business cards, you can design a card that grabs attention right from the word go, and that way, you are more likely to be remembered. 

Digital business cards are attention-grabbing, making your content easily viewable by a potential customer. Everything from photos to videos to links and more can be displayed on your business card, and you can customize the colors and style of your card so that it’s easy on the eyes. 
 
The beauty of digital business cards is their flexibility. You can add as many links as you want, and you don’t have to stick with using your website. You can link to any website you want, including social media. Additionally, you can add QR codes to make your contact information available offline.

More Effective than a Paper Card 
Digital business cards are more effective than their traditional counterparts. Traditional business cards consist of your contact information, name, company, and logo. In other words, they tell you who to contact but provide very little detail about your business.
 
A well-designed digital business card, on the other hand, can include a great deal of content, such as a video, photos, a social media profile, PDFs, and anything else that would help people learn about your business. 

More Cost-Effective 
Digital business cards are more cost-effective than traditional paper cards due to associated shipping costs. The cost of printing a physical card is far more expensive than publishing a digital version. What’s more, digital business cards are shareable, so you don’t need to print as many copies.

Compared to traditional business cards, digital business cards are easier to produce and distribute, and they cost less money. Digital business cards are cheaper than paper cards because you don’t have to print and ship them. You can simply email them to anyone, and people can view them on their mobile device.

Reach More Potential Customers
Digital business cards allow you to reach more people. Given that digital cards are more shareable, reaching new potential customers is easier. And digital cards have a longer lifespan compared to paper cards.

Unlike traditional cards, digital cards can be viewed via mobile device. You don’t have to worry about printing one copy for yourself, and people can print them for themselves. You can show a single digital business card to many people, and you can expect it not to experience any wear and tear.  
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You create a digital file and share it with anyone with digital business cards. Your card can be viewed on a smartphone, tablet, or laptop, which means you don’t need to print it and ship it. It can also have specific attachments to it, from resumes to whitepapers. Businesses can even add in a brochure of your products.

Multimedia Functionality
Digital business cards enable you to include multimedia content such as photos, videos, and PDFs. This allows you to have information about your business, products, and services, as well as your client testimonials and photos.  

This multimedia functionality helps you stand out from your competition, and it’s a tool that you can use to keep potential clients informed about your business. Digital business cards are an essential feature of your marketing plan, and they help with the personalization of your business. You can attach special links, product photos, links to your business pages, and more for starters. There are many possibilities and many ways you can use these to connect your audience with your brand.

Brighten Your Brand Image
Digital business cards help enhance your brand image. When you have a digital business card, you show potential and existing customers that you are willing to be innovative and active on social media. They give you a chance to include a photo of yourself and let people know who you are. You can also have a link to your social media profile so that people can learn more about you. 

These business cards also enhance your online presence. You can maintain consistency between all of your online profiles and business cards, which helps you build your brand. When you create a digital business card, you boost your SEO with a backlink that consistently makes impressions and click-throughs. People will search for your business online, and a digital business card makes it easier for them to find you. 
 
Final Thoughts
Digital business cards are an essential marketing tool. They allow you to engage with your audience more effectively. What’s more, they help boost your SEO and visibility online. These cards enable you to brand your company and encourage people to visit your website to learn more about you.  

Digital business cards are cost-effective and allow you to tailor your cards to suit your business’s goals. They help you interact with your audience, making it easier for people to find you online.  
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Businesses that don’t have a digital business card are missing out on an opportunity to connect with their audience. Digital business cards are the new standard, and they should be part of every company’s marketing plan. 



Do you need help with your marketing and content? Get in touch with Tara at Angel Blue Marketing today!