ANGEL BLUE MARKETING
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5 Essential Tips to Make Product Descriptions that Drive Sales

Guest Post.

​If you're selling a product or service, you need one thing: customers willing to buy.

And what better way to find those customers than through product descriptions that compel them?

You may think, "But if my product is great, people will come." And they will—but only if they know about it! A good product description can help you reach more people and sell more stuff.

“Product descriptions are an important factor for purchasing decisions made by almost 80% of consumers online, and a compelling product description contributes to the increase in your company’s profits,” says business and finance expert consultant Shane Perry from MaxFunding.

Here are some tips on how to write product descriptions that will drive sales:

1. Use Keywords
Use relevant keywords that customers might search for when looking for products like yours, and make sure to use words that accurately describe your product.

Optimising your product description helps search engines put your product on top of the search engine results page, encouraging your target market to order from your website.

2. Clear Positioning Statement
This is a simple tip, but it's an important one. You should clearly state what your product does, what it's for, and why customers need it.

Make sure you're not just repeating the brand name or company mission statement. Instead, be specific about how your product solves a problem and why your product is different from others on the market.

3. Be Engaging
You want people to read your descriptions and feel like they're talking with someone instead of reading something cold and impersonal—so make sure they sound natural and friendly!

4. Make It Personal
If you can write in a way that makes the reader feel like they are talking directly with someone who cares about them and knows what they exactly need.

By adding a personal touch to your product descriptions, consumers are more likely to trust you and want to buy from you over someone else who might seem less friendly or trustworthy.

5. Make It Easy To Read
Your product description is crucial because if it's too hard for someone else to read, they'll move on down the page and never come back—no matter how excellent your product is!

Avoid lengthy descriptions that sound too technical and use user-friendly words instead. So make sure everything is clear and easy to read so that people will want to stay on your page long enough to see what makes your products remarkable!

Product Descriptions Has the Power to Drive Sales
Product descriptions aim to get people excited about your product and to buy it. Writing product descriptions means that you should connect with your ideal customer and gravitate toward their needs.
​
Want to be more competitive and get more sales? Angel Blue Marketing offers innovative marketing services to make your business stand out from the competition and boost sales.
 
Contact us today and let us help your business grow with efficient marketing strategies!



Angel Blue Marketing offers copywriting services Australia and worldwide. Specialising in website content writing and blog writing, as well as sales and marketing copywriting; editing; creative design.
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Website by Angel Blue Marketing, 2020
ABN 85 611 330 399
    
  • Home
  • SERVICES
    • Website Content Writing
    • Blog Content Writing
    • Product Descriptions Content Writing
    • eBooks and Newsletters
    • Email Automations
    • Editing Services
    • Design Services
    • Social Media Marketing
    • Content Management Services
  • About
  • Get In Touch
  • Blog
    • Why You Need High Quality Product Descriptions
    • Signs You Need To Hire a Professional Editor
    • Mastering the Art of SEO Blogging: How to Boost Your Blog's Ranking and Traffic for Financial Success
    • How to Write Great Website Copy
    • Why Quality Copywriting is Essential in 2023
    • Factors That Make a Brand Marketable to Customers
    • How to Enhance Your Content Creation Process in 2023
    • Signs You Need To Hire a Professional Editor
    • Email Automation: Its Benefits and Limitations
    • 5 Essential Tips to Make Product Descriptions that Drive Sales
    • Why Should Your Small Business Use Digital Business Cards
    • Good Content vs Great Content
    • Important Social Media Trends You Need To Know
    • HOW TO CREATE A CONTENT STRATEGY FOR 2023
    • Top 5 Tips To Improve Your Website Content
    • Top 5 Content Writing Tips For 2022
    • Actionable Content Marketing Tips For 2022
    • How SEO And Content Marketing Can Collaborate To Help You Thrive On The Web
    • Why Should Your Small Business Use Digital Business Cards
    • Innovative New Ways to Process Payments for Small Businesses
    • The Four Phases Of A Successful Content Marketing Funnel
    • Covid & Kids: It's NOT "Just A Cold"
    • How To Build Your Social Media Strategy in 2022
    • Finding And Recruiting Marketing Professionals
    • 5 Useful Ways Graphic Design Benefit Your Business
    • How Can Your Business Benefit from E-books
    • 5 AWESOME FREE APPS TO IMPROVE ONLINE BUSINESS EXPOSURE
    • Your New Business Branding Checklist for 2021
    • 14 Marketing Tips That Work Part 3
    • 14 Marketing Tips That Work Part 2
    • 14 Marketing Tips That Work Part 1
    • How To Create Marketing That Actually Sells
    • Is Social Media As Good As It’s Made Out To Be
    • 5 Ways Words Can Sell For You
    • 8 Tips For Building Your Brand Through Web Design
    • How a Better Brand Identity Changes Your Business
    • Best SEO Tools 2018
    • Reconsider Your Website Home Page
    • Foolproof SEO
    • How Can Your Business Benefit From Hiring Remote Workers?
    • 5 Qualities Of Amazing Advertising Material
    • The Importance of Building a Brand
    • Why is content management so important for big business?
    • 5 Things that make a great website
    • How to find a quality web designer
    • Why Create a Business Blog?
    • Social Media Hacks for Small Business
    • Why Grammar Matters in Business
    • Why Do I Need A Good Copywriter
    • HOW SEO BLOGGING WORKS
    • 5 Reasons You Need to Share This Article
    • 5 best SEO blogs
    • Blogging for your business
    • How your web content builds your business
    • What is SEO Content, and how does it benefit my business?
    • Why use Google for research?
    • Using Social Media for your Business
    • Where to find your next blog topic online
    • Why Have Photos On Your Blog
    • Why You Should Use Hashtags
    • Why Get A Professional Writer For Your Website
    • Importance of keywords in web copy
    • Myths about copywriting
    • Quick Tips About Copywriting
    • Why get a copywriter
    • Tips for Marketing Online
    • Cheap vs Quality Copywriting
    • conversational copywriting
    • Top Tips For Success
    • Social Media Marketing, Facebook
    • Why We Love Instagram
    • YouTube for Business
    • Why Choose a Professional Copywriter
    • Benefits of professional editing services
    • What not to do when blogging
    • Twitter for Business
    • What You Must Do When Blogging
    • Where to market your business online
    • What is Copywriting
    • Tips for great web copy
    • How to write a great product review
    • What you must do when blogging
    • Where to find FREE photos for your blog
    • What are the best blog ideas if you can’t think of any
    • What is a freelance copywriter/ Definition of a freelance copywriter
    • What are product reviews
    • What are press releases
    • What are advertorials
    • What are blogs
    • What is an eBook
    • What is a novel
    • What is travel writing
    • What is technical writing
    • How to keep your copy simple
    • How often should you blog
    • How often should you post to social media
    • How to write a great product review
    • How to write a great introduction for your blog
    • How to write a great headline/heading
    • How to find a great freelance writer
    • How to write a great eBook
    • How to get freelance jobs
    • How many people should you follow in Instagram
    • How to get followers on Instagram
    • How to get likes on Facebook
    • How to get followers on Twitter
    • The importance of research in blog writing
    • The importance of a great headline
    • The importance of research in travel writing
    • The importance of hashtags
    • The importance of SEO
    • Difference between serious tone and friendly tone
    • Difference between website copy and social media
    • Difference between Facebook posts vs Twitter posts
    • Difference between product reviews and product descriptions
    • Difference between blogs and articles
    • Difference between fact and fiction
    • Difference between fact and fiction writing
    • 3 tips for great blogs
    • 3 tips for eBook writing
    • 3 tips for Facebook posts
    • 3 tips for Twitter posts
    • 3 tips for Instagram
    • 3 tips for Pinterest
    • 3 tips for YouTube