Blogging is arguably the most valuable tool that your business has to engage your customers and ultimately build your business by gaining their interest and solving their problems.
Your blog is a high return marketing investment and with very little outlay, it’s one of the best value for money elements of marketing that simply should be in your budget.
Create to Engage
Blogs are one of the best ways to create engaging web content that can represent your business and your blog tells customers who you are. If you’re not yet sold on the idea of blogging for your business, keep reading. Here are just some of the reasons you should be blogging for your business.
A blog is simple and easy to create, and a great way to connect with customers.
Your blog drives your SEO. Search engines thrive off great content and you will get return on it when it’s done right.
Businesses who blog get more customers, according to this HubSpot survey.
Your blog is the core of content marketing for your business – the fact it can immediately directly feed to your social media channels gives your company and brand a voice across all levels of online media with the push of a button.
Writing a blog allows people to see your level of expertise. No matter what your business is, if your customers see you as an expert, blogging answers to their questions, you will gain their trust.
Blogs encourage interactions like comments and feedback based on your subject matter. Responding to all comments across the board on all platforms builds repour, so answer everything constructively (positive and negative).
Blogging can create free PR. Journalists will often seek out specific business bloggers for interviews; as industry experts.
Blogs are long-term money-making marketing investments.
Blog writing makes you think, and helps you to be creative. If you can’t find the creativity within, there are always the professionals.
This is where Angel Blue Marketing will shine for your business. We have been creating business based blogs for almost two decades, and when it comes to blogging for search engine optimisation, we are the experts you can trust.
If you think after reading this that your business can benefit from blogs, contact us to discuss the options for building your empire.
Angel Blue Marketing is a copy writing, editing and social media company located in Brisbane, Queensland, offering a range of marketing and communications services to clients across the globe.