Is Social Media As Good As It’s Made Out To Be?
Is Social Media Worth The Stress on Your Advertising Budget?
When it comes to business, social media has certainly made a difference in the way we advertise, the way we communicate with consumers and the way we can find information. Social media has literally changed the world, but not all the changes are good.
It’s a great way to promote your brand’s content. It’s a great way to reach influencers, and it’s also a great way to reach customers. But, in the last few years, social media platforms have truly homed in on how much money they can make from businesses, and now it’s virtually impossible for a small business with a low budget to afford a social media advertising campaign.
Advertising budgets for small businesses need to be very tight. They need to be very specific for the market you want to attract, and honestly, social media platforms just do not cut it for small business advertising anymore.
Social media platforms like Facebook and Instagram, where you can link advertising campaigns have created advertising options that suit massive budget advertising campaigns, but when it comes to small businesses trying to gain a better reach in their local area, it’s kind of pointless trying. Even charities and not for profit organisations don’t get any slack when it comes to social media advertising, they pay the same rates, if not more, that major corporations.
And when you pay for a boosted or a promoted post on these platforms, the algorithms in the hardwiring of the platform itself, make sure your unpaid posts are basically dormant unless they get some serious organic reach.
Now, although these negative points might direct you away from the idea of using social media for your business, there are still ways that you can utilise social media for your small business or start-up business without paying a fortune for their advertising.
Social media is a vital asset for every business, big or small. The way social media makes it easier to find you is the most crucial element of this asset. Being able to be seen is the most crucial factor in business.
Social media accounts help your business to become better known. That’s the idea of it. Whether you pay for that or not is up to you as a business owner. I’m not here to tell you that’s what you should do, however, if you want us to manage your social media accounts, we do that, so go here.
Social media, no matter whether you pay for their advertising or not is still one of the best ways to get to the front page of google. Continually grinding away at your social media accounts, using your chosen SEO keywords in every post WILL help your brand build. Even if people don't see your posts, the posts are still working for your business, no matter what.
One of our clients runs a Pool Fencing company. He runs a local business, with only the need to get local customers. He knows his market, he has a goal for his website, and it is SEO textbook faultless. He also has a great plan for his social media accounts. He has been paying for Facebook advertising for the last few years when he needs work, and up until a few months ago, he would only need to pay for a few days of advertising to get enough work to see out the next month.
Then something changed.
Every now and then, things change with algorithms, to change the way we advertise. Somehow, something changed recently and suddenly for our client, his ads were no longer working. He was spending thousands of dollars on advertising, with precisely the same format he has been using for years, but he was not getting a single phone call from his efforts. We updated SEO on his website, changed the copy in his ads, created some new SEO blog articles using a new range of keywords, changed the plan a little for his advertising angle, and suddenly the phone started ringing again.
The thing we learned here was that no matter how great your current marketing plan works; social media will change regularly, and you will need to adapt to evolve with it.
So, what’s the answer?
The answer is simple. Don’t focus all your efforts into one platform. Don’t assume that if you pay for advertising on Facebook or Instagram that you are automatically going to get customers rolling through the door. You won’t. It’s not how it works.
The real answer here is, the quality of your copy, your images, your videos and any other content you are sharing have 99% of the sway in how well your marketing campaigns work. If your content sucks, then your business will suffer.
We can create great content for your business, contact us today to see how we can help.
When it comes to business, social media has certainly made a difference in the way we advertise, the way we communicate with consumers and the way we can find information. Social media has literally changed the world, but not all the changes are good.
It’s a great way to promote your brand’s content. It’s a great way to reach influencers, and it’s also a great way to reach customers. But, in the last few years, social media platforms have truly homed in on how much money they can make from businesses, and now it’s virtually impossible for a small business with a low budget to afford a social media advertising campaign.
Advertising budgets for small businesses need to be very tight. They need to be very specific for the market you want to attract, and honestly, social media platforms just do not cut it for small business advertising anymore.
Social media platforms like Facebook and Instagram, where you can link advertising campaigns have created advertising options that suit massive budget advertising campaigns, but when it comes to small businesses trying to gain a better reach in their local area, it’s kind of pointless trying. Even charities and not for profit organisations don’t get any slack when it comes to social media advertising, they pay the same rates, if not more, that major corporations.
And when you pay for a boosted or a promoted post on these platforms, the algorithms in the hardwiring of the platform itself, make sure your unpaid posts are basically dormant unless they get some serious organic reach.
Now, although these negative points might direct you away from the idea of using social media for your business, there are still ways that you can utilise social media for your small business or start-up business without paying a fortune for their advertising.
Social media is a vital asset for every business, big or small. The way social media makes it easier to find you is the most crucial element of this asset. Being able to be seen is the most crucial factor in business.
Social media accounts help your business to become better known. That’s the idea of it. Whether you pay for that or not is up to you as a business owner. I’m not here to tell you that’s what you should do, however, if you want us to manage your social media accounts, we do that, so go here.
Social media, no matter whether you pay for their advertising or not is still one of the best ways to get to the front page of google. Continually grinding away at your social media accounts, using your chosen SEO keywords in every post WILL help your brand build. Even if people don't see your posts, the posts are still working for your business, no matter what.
One of our clients runs a Pool Fencing company. He runs a local business, with only the need to get local customers. He knows his market, he has a goal for his website, and it is SEO textbook faultless. He also has a great plan for his social media accounts. He has been paying for Facebook advertising for the last few years when he needs work, and up until a few months ago, he would only need to pay for a few days of advertising to get enough work to see out the next month.
Then something changed.
Every now and then, things change with algorithms, to change the way we advertise. Somehow, something changed recently and suddenly for our client, his ads were no longer working. He was spending thousands of dollars on advertising, with precisely the same format he has been using for years, but he was not getting a single phone call from his efforts. We updated SEO on his website, changed the copy in his ads, created some new SEO blog articles using a new range of keywords, changed the plan a little for his advertising angle, and suddenly the phone started ringing again.
The thing we learned here was that no matter how great your current marketing plan works; social media will change regularly, and you will need to adapt to evolve with it.
So, what’s the answer?
The answer is simple. Don’t focus all your efforts into one platform. Don’t assume that if you pay for advertising on Facebook or Instagram that you are automatically going to get customers rolling through the door. You won’t. It’s not how it works.
The real answer here is, the quality of your copy, your images, your videos and any other content you are sharing have 99% of the sway in how well your marketing campaigns work. If your content sucks, then your business will suffer.
We can create great content for your business, contact us today to see how we can help.
