14 Marketing Tips That Work Part 1
Marketing is never easy, and there are many things you can try that will fail. There are easy things you can do, and there are difficult things you can do, however knowing which ones will work takes a bit of guessing if you don’t know what you are doing. Getting results is the key to marketing success, because if you don’t get results, you’ve just wasted money, right?
Here are some of the best tips we can offer that actually work.
- Get Great Marketing Advice.
If you don’t want to waste money, the best tip is to hire a professional to get the job done right the first time. This can be expensive up front, but the results will make it worthwhile.
- Use Content To Boost Sales.
Great content is the key to great marketing. You need to create content that people relate to, and find value in. Content comes in many forms. Blogs, like this one is the perfect example. They are informative and have real value. If you need content that creates value for your customers, we can help you write it.
- Make email marketing work for your business.
Compared to ten years ago, email content marketing is extremely good value for money. When you think about how simple it is to connect with 50,000+ people through email marketing compared to physical marketing techniques like local flyer drops, or newspaper advertising, or through Facebook marketing, the proof is in the numbers. Even if you don’t have marketing contact lists, there are many companies that do have them, that you can pay for use.
- Build a network of business contacts that work for you.
Creating business connections doesn’t always mean a flood of people where a small percentage matter, connecting with a small network of influential people will be far more valuable for your business. Influencer marketing is big money for brands and choosing a handful of influencers will be far better than mass campaigns to people who are not even remotely interested in what you have to offer. Choosing influential people within your industry will create better business.
- Use your website effectively.
The biggest problem we see is that customer websites aren’t working as a constant sales funnel. But it should be. Every business website has the potential to be creating new business 24 hours a day, 7 days a week. It’s your best sales channel. The quality of your website and the featured content must encourage people to trust you and offer a professional first impression. The content must be engaging, valuable and professional. If it’s not, you’re wasting money and losing sales.
Check out Part 2 of the 14 marketing tips that work!
Check out Part 3 of the 14 marketing tips that work!